Special Sweepstakes for A Romantic Weekend Getaway Will Be Offered to One Lucky Viewer
New York, NY – May 16, 2006 – WE: Women’s Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that ACT Restoring Mouthwash has signed on as the exclusive sponsor of WE’s Romantic Getaway movie marathon, premiering over Memorial Day weekend. This year, in conjunction with the movie marathon, WE is also running a sweepstakes from May 19th – May 28th, where one lucky viewer will have the chance to win a cash prize to be used towards a romantic getaway trip. The Romantic Getaway movie marathon begins Saturday, May 27th at 12:30 PM EST and runs throughout Sunday, May 28th with featured films to include: Sidewalks of New York, Romancing the Stone, Forget Paris and Autumn in New York.
“WE delivers a core demographic of decision-making women so our advertisers, like ACT Restoring Mouthwash, reach the consumers to whom they are marketing,” said Arlene Manos, President, Rainbow National Network Advertising Sales. “With the Romantic Getaway Movie Marathon, WE creates a viewing destination throughout the course of the holiday weekend.”
As part of the sponsorship agreement, ACT Restoring Mouthwash receives customized tune-in spots and online presence at WE.TV that includes a banner advertisement in the May WE.TV monthly newsletter distributed to all of WE’s registered users. ACT Restoring Mouthwash also receives customized spots touting the sweepstakes. This is the second year, in a row, that WE has premiered their Romantic Getaway movie marathon throughout Memorial Day weekend.
Today’s announcement comes on the heels of a record breaking quarter for WE, with HH ratings growth of +50% from 1Q05 (0.2 HH RTG) to 1Q06 (0.3 HH RTG). In addition, the 05/06 season is pacing to be the best in WE’s history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49 and W25-54. **
**Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for 1Q06 12/26/05-3/26/06 vs.1Q05 (12/27/04-3/27/05); 04/05 STD 09/27/04-03/27/05 vs 05/06 STD 09/26/05-03/26/06 Live HH, Women 18-34, Women 18-49, Women 25-54 Audience during Prime M-Su 8p-11p.
About WE: Women’s Entertainment
WE: Women’s Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series “Bridezillas,” unique movie packages like “Three Men and A Chick Flick,” topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women’s Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.
About Rainbow Media Holdings LLC
A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country’s most compelling and dynamic programming with linear networks including national networks – AMC, fuse, IFC (The Independent Film Channel) and WE: Women’s Entertainment; its regional programming service – Rainbow Sports Networks; on-demand networks including Mag Rack and sportskool; and the largest suite of high definition channels available anywhere – the VOOM HD Networks. Rainbow’s other businesses include its film distribution, production and exhibition division – IFC Entertainment; in addition to its advertising sales division – Rainbow Advertising Sales Corporation – and its full service network programming origination and distribution company – Rainbow Network Communications.