LOS ANGELES, CA (June 10, 2003) – Adlink, the nation’s leading digital interconnect, announced today the addition of AMC to its roster of cable network partners that reach 3.4 million households in the Los Angeles DMA. Adlink will officially begin inserting local commercials on AMC June 30, 2003.
“Adlink’s ability to reach the entire Los Angeles DMA with only one buy greatly increases our value to local advertisers,” said Kim Martin, Executive Vice President, Distribution and Affiliate Marketing, AMC Networks. “By inserting on AMC, Adlink will be able to build local ad sales opportunities with current and prospective clients by using AMC’s unique brand position and audience popularity as a cable network dedicated to movie people.”
The addition of AMC to Adlink’s 44 network partners further strengthens the interconnect’s position of offering what audiences in L.A. are watching. Adlink started out with five networks in 1988 and has steadily added networks over the years to create a diverse lineup of high quality programming.
“We are excited to be adding AMC to our lineup. Not only does AMC complement Adlink’s already established networks, it also allows Adlink to offer even more advertising opportunities for our clients” said Matt Brown, VP, Marketing and Communications of Adlink. “Plus AMC is a perfect match for us. After all, we are Hollywood’s interconnect.”
AMC is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 84,000,000 homes, offers a comprehensive library of popular movies and an increasingly visible,
critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has more than doubled its original programming over the past three years and garnered many of the industry’s highest honors, including seven Emmy awards. AMC is “TV for movie people.”
A leader in sports, news and entertainment programming, Rainbow Media Holdings, Inc. is a subsidiary of Cablevision Systems Corporation. Rainbow owns and manages AMC, WE: Women’s Entertainment, IFC (The Independent Film Channel), Fuse, Mag Rack, Rainbow Sports Networks, News 12 Networks, and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow is a fifty-percent partner in Fox Sports Net and has a strategic partnership with MGM which owns a 20 percent stake in three of Rainbow’s national networks: AMC, WE: Women’s Entertainment, and IFC.
Adlink makes buying spot TV in LA a simple one-stop, one-shop process through the power of Targeted TV. Advertisers are able to target nearly 3.4 million households on 44 cable networks, with one tape and one buy. More than 400 top national and regional advertisers including General Motors/Chevrolet, McDonald’s, Coors Brewing Company and The Walt Disney Co. use Adlink to reach current and prospective customers. Adlink’s equity partners include some of the nation’s leading cable and telecommunications companies: Adelphia Media Services, AOL Time Warner, Comcast, Charter Communications, and Cox Cable Communications.