NEW YORK, NY – April 28, 2008 – Rainbow Advertising Sales Corporation (RASCO), the advertising arm of parent company Rainbow Media Holdings LLC, has appointed Allison Clarke to Vice President of National Advertising Sales for WE tv. Clarke was formerly Advertising Sales Director for NBC Universal Cable Entertainment, Bravo Network. In her new role at WE tv, Clarke is charged with growing the base of advertisers interested in reaching WE tv's core audience of women, the majority of whom are in a major life stage, or accumulation stage, and serve as the key decision makers in the home. Clarke reports to Scott Collins, Senior Vice President of National Advertising Sales for WE tv.
"We're delighted to welcome Allison to WE tv's dedicated ad sales team. Allison's successful track record and industry expertise will be a tremendously valuable addition to our team as we build on the network's continued success. Allison will play an important role in expanding and introducing WE tv's innovative, customized advertising opportunities across all of WE tv's media platforms reaching women-the national linear network, online and on demand," said Collins.
Clarke started her career in 1996 as an advertising sales assistant for MTV Networks Nickelodeon/Nick-At-Nite/TV Land networks and was later promoted to senior advertising sales planning analyst. Following MTV Networks, she went to USA Networks as an advertising sales planner. She spent eight years at USA Networks, which was later purchased by NBC Universal, and continued to move up the ad sales ranks from Advertising Sales Account Executive, USA Network/Sci-Fi Channel/Bravo/TRIO/UNI HD, to Advertising Sales Director, Bravo.
Allison resides in Old Bethpage, NY with her husband Kevin, and their two daughters, Cassidy and Emily. Allison is a huge Yankees fan and reality television junkie (when she finds the time).
About WE tv
WE tv is the network dedicated to making emotional connections with women. From original bridal programming to topical specials and docu-drama series like "Secret Lives of Women," to unique movie packages like Cinematherapy, WE tv airs a range of entertaining programming that gives viewers something to talk about! WE tv is a subsidiary of Rainbow Media Holdings LLC and currently is available in 69 million homes (Source: Nielsen Media Research). WE tv is available in HD and the network's stand-alone On Demand service currently is available in 20 million homes.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.