Sylvia George Upped to Executive Vice President of Performance Marketing, Supporting Company’s Fast-Growing Targeted Streaming Services
Brian Swarth Joins Company as Senior Vice President of Subscriber Engagement and Product Marketing
NEW YORK, NY, March 28, 2022 – AMC Networks today announced a key promotion for the leader of its performance marketing team, and the arrival of a new senior executive who will help the team continue to drive growth across the company’s expanding portfolio of targeted streaming services.
Sylvia George, who has been senior vice president of performance marketing since last year is now executive vice president of performance marketing, reporting to Miquel Penella, president of streaming services for AMC Networks. Brian Swarth joins as senior vice president of subscriber engagement and product marketing, reporting to George. Swarth was most recently head of podcast marketing for Audacy’s podcast division, which includes Cadence13 and Pineapple Street Studios, and previously spent more than a decade with Showtime and MTV in senior digital marketing and operations roles.
The AMC Networks performance marketing group supports the company’s full array of targeted streaming services, which today serves more than 9 million customers across AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and the newly acquired anime streaming service, HIDIVE.
“Performance marketing is a critical function as we seek to continue to grow our portfolio of targeted streaming services and extend our position as the worldwide leader in targeted streaming,” Penella said. “I have worked with Sylvia for many years and she is a talented, creative and highly analytical executive who is the perfect leader for this very important team. We are pleased to recognize her contributions with this promotion and to welcome Brian as a new member of our organization. He has an extensive history of work and success in this area with some very established brands and we look forward to his contributions as he applies his talents and experience to our fast-growing targeted streaming business.”
Before moving to run performance marketing, George served as general manager of UMC (now ALLBLK) from 2018 to 2020, a period of explosive growth for the service. Prior to that she was president of U.S. distribution for RLJ Entertainment (RLJE), which was later purchased by AMC Networks. In this role she managed distribution, sales and marketing across the Acorn TV, ALLBLK and RLJE Films businesses. Before this role with RLJE, she oversaw sales and marketing for Acorn Media prior to its purchase by RLJE, helping to build and define Acorn’s brand profile focused on dramas and mysteries from Britain and grew the brand’s footprint across retail channels while developing a growing streaming and digital home video business as well.
Swarth began his career in interactive marketing at Warner Bros. and then moved on to a variety of key roles in distribution, marketing and business operations for MTV Networks. He joined Showtime Networks in 2012 as vice president and group director of digital services and was promoted three years later to senior vice president of digital media and marketing. He has an MBA from NYU’s Stern School of Business.
About AMC Networks Inc.
AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically-acclaimed content. Its brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, and the newest addition to its targeted streaming portfolio, the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv and IFC Films. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind some of the biggest titles and brands known to a global audience, including The Walking Dead, the Anne Rice catalog and the Agatha Christie library. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business.