NEW YORK, NY, March 19, 2021 – AMC Networks today announced that the company’s branded content studio “The Content Room” has entered into three purpose-driven partnerships with Conservation International, SeeHer, and Save Our Stages in an effort to encourage meaningful change and advocacy through the singular power of storytelling. During AMC Networks 2021 Upfront, the company will integrate and highlight these purpose-driven partnerships with advertising partners to join these important initiatives. AMC Networks has a longstanding history of partnering with purpose-driven organizations and continues its commitment of working with partners around nature conservation, representation in media, accessibility to the creative arts, and other advocacy efforts.
“At AMC Networks, we have a firm belief that our stories have the unique ability to spark conversation, share insight, and fearlessly shape a new perspective,” said Kim Kelleher, president of commercial revenue and partnerships at AMC Networks. “Now more than ever, we have the opportunity to create meaningful content that makes a difference in the world.”
The specific partnerships are:
Conservation International – AMC Networks and Conservation International (CI) are joining forces to help educate viewers about the world around them, while inspiring all to be a force of good in protecting the planet. For over thirty years, Conservation International, the global nonprofit environmental organization, has worked to spotlight and secure the critical benefits that nature provides to humanity – such as food, fresh water, livelihoods, and a stable environment. They have helped protect millions of miles of land and sea across more than 70 countries over the years and bring to the table an authority and expertise in environmental conservation.
Through the partnership, AMC Networks invites brands to build co-branded custom programs that are tailored to their specific needs and initiatives that encourages viewers to protect the planet. These custom programs will utilize BBC America’s groundbreaking nature series, including Wonderstruck, Eden and next year’s Dynasties II, tentpole events, and other custom purpose driven content to connect their messages with audiences and will live across multiple platforms, including linear, digital, events, and more.
SeeHer – AMC Networks is a proud partner of SeeHer, a movement spearheaded by the ANA designed to promote realistic portrayals of women in media and drive representation both in front of and behind the camera. Through the partnership, AMC Networks has committed to showing genuine, complex women as part of its purpose-driven content.
In 2021, AMC Networks will expand female-focused initiatives and celebrate incredible and influential women through its various platforms, including linear, social, digital, events, and much more. The company is offering brand partnership opportunities all year long through initiatives such as the content series “WE SeeHer” with WE tv, AMC Networks’ cable network devoted to women, as well as a series called “See Her Create.” “WE SeeHer” is an initiative of year-long evergreen content where brands can highlight both WE tv’s talented roster of women as well as everyday women doing amazing things in their communities. “See Her Create” spotlights the incredible female talent in front of and behind the camera of AMC Networks’ original series, creating role models for girls around the world. The initiative first launched this year around the Sundance Film Festival.
Save Our Stages – AMC Networks has partnered with Save Our Stages (#SOS), an advocacy effort by the National Independent Venue Association (NIVA), to preserve and nurture the ecosystem of independent live event venues that are in grave peril due to the pandemic. NIVA is a group of over 3,000 independent venues across all 50 states. Home to music, comedy, and theater, these are the stages that have inspired storytelling of every kind; from concerts to monologues to dance.
Through the partnership, AMC Networks, Save Our Stages, and brand partners can join together to ensure that these sacred places survive for the next generation of storytellers. Each one of these venues has a myriad of stories living deep inside the walls. Along with brand partners, we’ll bring these stories to life via a content series around a handful of iconic clubs. From the Troubadour in LA, to the 9:30 Club in D.C., to the The Bowery in NYC. “Stories From Our Stages” is a new doc-style content series, which highlights the most inspired, entertaining and pivotal moments from some of the most iconic stages in the country. These special content creations will live across AMC Networks’ various platforms, including linear, digital, social, experiential, and more.
About AMC Networks
AMC Networks is a global entertainment company known for its popular and critically-acclaimed content. Its portfolio of brands includes AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv, IFC Films, and a number of fast-growing streaming services, including the AMC+ premium streaming bundle, Acorn TV, Shudder, Sundance Now and ALLBLK (formerly branded “UMC”). AMC Studios, the Company’s in-house studio, production and distribution operation, is behind award-winning owned series and franchises, including The Walking Dead, the highest-rated series in cable history. The Company also operates AMC Networks International, its international programming business, and Levity Entertainment Group, its production services and comedy venues business.