Company Will Be Bringing A Suite Of Data-Enabled Solutions To Market For Advertising Clients, On The Heels Of Category Leader Success With Aurora Video Targeting Solutions
NEW YORK, NY, March 28, 2018 – AMC Networks today announced the creation of a dedicated data sales team to support an array of data-driven products for advertisers, including the expanded availability of its proprietary Aurora Video Targeting Solutions platform, which offers transparency across the entire linear television landscape. The group, called AMCN Agility, will be run by industry veteran Adam Gaynor, who has been named vice president of AMCN Agility.
The creation of a dedicated data sales team comes as AMC Networks will make its data offerings an integral element of its discussions with potential advertisers during the 2018 upfront. Developed internally by the company’s Business Intelligence team, Aurora Video Targeting Solutions offers demonstrative insights across the company’s five national networks and the entire spectrum of ad-supported cable and broadcast networks.
The platform uses ratings data and proprietary analytics to help advertisers plan more efficiently and effectively, with advanced audience segmenting and targeting. It was introduced during last year’s upfront and AMC Networks worked with a select group of category leaders as it continued to develop and refine the platform.
“The strong response to Aurora Video Targeting Solutions in the marketplace over the last year, and the expanded availability of this fully transparent planning tool in the 2018 upfront, convinced us that the time was right for a dedicated data sales team,” said Scott Collins, president of advertising sales for AMC Networks. “Adam’s industry experience makes him the right leader to meet our goal of helping to connect brands to consumers.”
“I am excited to be part of the AMCN family where the power of incredible story telling delivers distinctive and relevant audiences,” said Gaynor. “AMCN Agility capitalizes on those audiences and offers intelligence, insights and the execution of data-driven campaigns that drive brands to be more efficient and effective at reaching precise audience segments.”
Gaynor joined AMC Networks a year ago as the company’s vice president of advertising and data solutions sales. He previously worked at DISH Network, where he led the company’s media sales team and advanced advertising initiatives including addressable, interactive and programmatic platforms.
About AMC Networks
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, SundanceTV, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates BBC AMERICA through a joint venture with BBC Worldwide. In addition, the company operates AMC Networks International, its global division.