Company Veteran Has Developed Award-Winning And Notable Content For Key Advertisers, Overseen Successful Upfront Campaigns and Distinctive Events
NEW YORK, NY – June 11, 2014 – AMC today announced that Melissa Wasserman has been promoted to senior vice president of client solutions and integrated marketing. In this new role, Wasserman will oversee an expanded staff responsible for generating client solutions for the network while marketing AMC’s programming to the advertising community. She will continue to report to Scott Collins, AMC’s executive vice president of advertising sales.
Since joining AMC in 2007, Wasserman has produced award-winning and noteworthy content for leading advertisers including Microsoft, Lincoln and Hyundai, while developing successful upfront campaigns and enormously ambitious and successful upfront event experiences featuring AMC shows and talent.
“AMC has been almost entirely transformed as a network during Melissa’s tenure, and she has played a leading role in evolving the way we interact with key advertising clients and the value we are able to create around our distinctive original programming,” Collins said. “I am extremely pleased to recognize her creativity and accomplishments with this well-deserved promotion and expanded role.”
Prior to coming to AMC, Wasserman was vice president of marketing and activation for CBS Radio, she previously worked with clients ranging from Pepsi to Nintendo, Unilever, HBO and others at marketing agencies and began her career in a variety of marketing roles at Viacom, including director of consumer marketing for VH-1 and manager of affiliate marketing and consumer marketing at MTV.
Whether commemorating favorite films from every genre and decade, or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with “The Walking Dead.” AMC’s original drama series include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “Hell on Wheels,” “Turn,” “Halt and Catch Fire” and the forthcoming “Breaking Bad” spinoff, “Better Call Saul.” AMC also explores authentic worlds with bold characters through its slate of unscripted original series like “Comic Book Men,” “Small Town Security,” “Talking Dead,” “Game of Arms” and “Freakshow.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.
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