Jericho, NY, June 10, 2003– AMC won four BDA Design awards and two Promax awards at the annual convention in Los Angeles, it was announced today by Isabel Miller, Senior Vice President, Marketing, AMC.
AMC won a silver BDA award in the Outdoor category for the channel’s “MonsterFest 24/7 Station Domination” campaign. For AMC’s annual Halloween on-air event, the network posted billboards and signage in New York’s Port Authority terminal and Grand Central Station. AMC also took home two silver Promax awards in the categories of Cable Channels & Networks: Consumer or Trade Print Ad and Outdoor/Transit Advertisement for MonsterFest 24/7. One award went to the consumer “Coffee, Coffee, Blood” campaign and a second to the aforementioned “Station Domination” campaign. The “Coffee, Coffee, Blood” campaign featured three coffee pots; the first two were labeled “regular and decaf” respectively, while the third was labeled “blood.” Copy reads: “At AMC, we’re so passionate about monster movies its scary.” The campaign was created and designed by Lubow Advertising, Inc.
“This campaign was AMC’s first off-channel expression of the new brand position ‘TV for Movie People’ which is all about the emotional connection we all have for movies, said Miller. “The campaign brought this position to life within the context of monster movies.”
AMC won a second silver BDA award for its “And Everything In Between” campaign, featuring two actors that represent classic and contemporary Hollywood, in the Image Publication Advertising category. One ad featured photos of Audrey Hepburn and Julia Roberts with the tagline “And Everything In Between.” The campaign demonstrated AMC’s breadth of movies. In the Outdoor category, the campaign’s billboard garnered a bronze BDA award. A third silver BDA award was given to AMC in the Corporate Programs category for a video created to educate employees about the network’s new brand identity, refreshed logo and tagline, “TV for Movie People.” The campaign was created and designed by Red Tettemer.
AMC is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 84,000,000 homes, offers a comprehensive library of popular movies and an increasingly visible, critically- acclaimed, slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has more than doubled its original programming over the past 3 years and garnered many of the industry’s highest honors, including seven Emmy awards. AMC is “TV for movie people.”
A leader in sports, news and entertainment programming, Rainbow Media Holdings, Inc. is a subsidiary of Cablevision Systems Corporation. Rainbow owns and manages AMC, WE: WOMEN’S ENTERTAINMENT, IFC (The Independent Film Channel), Fuse, Mag Rack, Rainbow Sports Networks, News 12 Networks, and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow is a 50 percent partner in Fox Sports Net and has a strategic partnership with MGM, which owns a 20 percent stake in three of Rainbow’s national networks: AMC, WE: WOMEN’S ENTERTAINMENT, and IFC.