Kids In The Way Selected As fuse And MySpace.com's Next Big Video Music Star
Winning Band's Video To Premiere on fuse On Demand
NEW YORK, NY (December 7, 2005) – fuse, the nation's only music-centric, viewer-influenced television network and MySpace.com, the leading social networking and lifestyle portal, today announced the winner of the fuse On Demand / MySpace contest. Beginning today, Kids In The Way will receive extensive airplay and promotion on fuse On Demand, fuse's popular VOD service, have their own page on fuse's website and are featured on MySpace – making them the next big video star.
Thousands of young musicians had the opportunity to go on to www.myspace.com/fuse and upload 1 – 3 minute videos for consideration to a dedicated fuse group page on MySpace. Judges from fuse selected four finalist's videos, posted them on the contest site for fans to vote on, and the MySpace community chose the winner.
The four finalists were Kids In the Way from Indianapolis, Indiana, Peppermint Creeps from Los Angeles, California, Modern Girlfriends from Phoenix, Arizona, and The Cardinal Sin from Minneapolis, Minnesota.
Straight from Indianapolis, Indiana, Kids in the Way represent a new generation of artists whose desire is to re-establish the integrity of rock. The band has made strides towards this goal by releasing their sophomore album on Flicker Records, "Apparitions of Melody."
"Kids In the Way are a perfect example of why this promotion was created," commented Joe Glennon, fuse's Senior Vice President of Distribution. "In addition to being the must stop for musicians and celebrities, fuse is known for discovering emerging bands and providing a platform for them to play their music. This promotion empowered musicians to submit their videos and fans to participate and vote on who they wanted to see as the next big music star – we're really excited about having Kids In The Way premiere their video on fuse On Demand and look forward to extending this opportunity to other bands who are looking to take the next step – to gain vital exposure on the most edge-pushing and music-centric brand in music television – fuse."
The promotion is very much in line with fuse and MySpace's mission to create a rich, branded social networking experience built around the love of music. The fuse-branded promotional site also serves to drive traffic to the competing bands' sites housed at MySpace, access to additional mp3s, photography, bios, lists and more. In addition, the fuse group page provides a lively social forum for discussion and debate on not only the entries, but all things music.
fuse is the nation's only music-centric, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials – all rooted in the music experience. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment – TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about fuse is available at www.fuse.tv.
MySpace.com is the premier lifestyle portal for connecting on and offline. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities and user forums, MySpace has created a connected community. Users put their lives online which, in turn, translates to an offline social experience. MySpace.com is committed to providing the highest quality user experience and will continue to innovate with new features that allow its users to express their creativity and share their lives, both online and off.
* Among the top 2000 domains. comScore Media Metrix, October 2005. For more information on comScore Networks, please go to http://www.comscore.com.