Christina Pisano Appointed Vice President of WE tv Research

New York, NY – August 19, 2008 – Rainbow Media announced today the appointment of Christina Pisano to Vice President of Research for WE tv. Pisano was formerly Vice President of Research for NBC Universal Cable Entertainment, Oxygen and Bravo Media. In her new role at WE tv, Pisano is responsible for all areas of research for WE tv, including programming, sales, marketing and affiliates. Pisano reports to Charlene Weisler, Senior Vice President of Research for all Rainbow Media networks.

"Christina is an industry veteran with extensive experience at some of the top media companies, including AOL, MTV and CBS, and I am very pleased she has joined our research team. Christina’s successful track record and industry expertise will be a tremendously valuable addition to our team as we build on WE tv’s continued success," said Weisler.

Pisano began her career in 1990 as a media research analyst for Bates Incorporated, and in 1992 she joined CBS. She later spent three years at MTV Networks as manager of research and planning for VH1. In 2001 Christina joined AOL as director of market research for all AOL programming divisions. Most recently Christina oversaw research for Oxygen and Bravo as vice president of research, after having successfully transitioned Oxygen to NBCU.

Christina holds an undergraduate degree in business administration in marketing from Hofstra University and an MBA in communications and media management from Fordham University. She was previously President and is currently a member of the National Association for Multi-ethnicity in Communications (NAMIC-New York), and has been the New York Chair for American Kidney Fund, CTAM and WICT.

About WE tv

WE tv ( is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in more than 70 million homes, WE tv’s programming gives viewers compelling perspectives on women’s lives that range from provocative to extraordinary, including signature series like "Bridezillas" and critically-acclaimed original documentary series such as "High School Confidential." WE tv’s public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women’s strength, confidence and diversity. The initiative’s current focus is its WE Vote ’08 campaign. WE tv is available in HD and WE tv On Demand is available in 20 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.

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  • Marie Stenberg