Philadelphia, PA (March 13, 2002) – Comcast Cable Communications, Inc., the country’s third-largest cable company, and Rainbow Media’s MuchMusic USA, the nation’s only viewer-driven all music network, today announced that they are partnering to offer high-school students an opportunity to win an exclusive concert at their school with Warner Brothers multi-platinum recording artists the Goo Goo Dolls.
MuchMusic USA’s Second Annual “Class Dismissed” contest is a unique on-air and online initiative to offer viewers nationwide the ability to create and submit their own music video, while promoting the usage of high-speed, cable-powered Web connections. Students can enter the contest by creating their own online music video for the Goo Goo Dolls number one hit song, “Slide,” at MuchMusic USA’s Web site (www.mmusa.tv). One grand prize winner will be awarded a special performance by the band, which will include songs from their seventh album Gutterflower, being released April 9. Class Dismissed programming, which will feature the Goo Goo Dolls concert along with documentary footage of the contest winner’s visit with the band, will air on Comcast systems nationwide on June 30.
As part of the partnership, Comcast is currently promoting the contest via its Web site (www.comcast.com), through cross-channel television advertising and with point-of-purchase displays at retail kiosk locations throughout its service areas. Visitors to Comcast’s kiosk locations will have the opportunity to enter the contest viand experience the fast, always-on Web connection offered by Comcast High-Speed Internet service.
“Comcast and MuchMusic USA partnered last year to bring viewers Alanis Morissette in concert, and we’re pleased to work with them again in presenting the Second Annual ‘Class Dismissed’ featuring the Goo Goo Dolls, one of the world’s premier, Grammy-nominated music groups,” said MuchMusic Senior Vice President of Affiliate Sales and Marketing, Lisa Schwartz. “Promotions such as this demonstrate how high-speed cable modem technology can enhance a Web user’s experience. We enjoyed a tremendous response to last year’s contest, and look forward to building on that success in 2002.”
Added Debbie Brodsky, senior director of Affiliate Relations for Comcast, “Comcast is committed to bringing our customers the best Internet experience possible. Working with innovative programmers such as MuchMusic USA allows Comcast to showcase the high-speed and always-on connectivity of our cable-powered Internet service in exciting new ways.”
About MuchMusic USA
MuchMusic USA is the nation’s only viewer-driven all music network, featuring music videos and live concerts in an all-music-all-the-time format. The network programming is viewer influenced and generated. On MuchMusic USA, viewers voice their opinions, influence what’s on the air, participate in discovering new music and even create music video programming to air on the network. For more information about MuchMusic USA, please visit our Web site at www.mmusa.tv.
About Comcast Cable
Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation (www.comcast.com), a developer, manager and operator of broadband cable networks and provider of programming content. Comcast Cable is the third largest cable company in the United States. Providing basic cable, digital cable and high speed Internet services, Comcast Cable is the company to look to first for the communications products and services that connect people to what’s important in their lives. The company’s approximately 18,000 cable division employees serve more than 8.4 million customers in six geographic regions.