LOS ANGELES, CA – May 11, 2010 – At the 2010 Cable Show, Rainbow Media showcases its national networks AMC, WE tv, IFC and Sundance Channel and IFC Films’ transactional VOD services. Rainbow’s unprecedented year of growth extends across all of its brands and platforms. The momentum has been propelled by AMC’s award-winning originals; first quarter record ratings delivery at WE tv; a new brand and tagline at IFC, "Always On. Slightly Off."; Sundance Channel’s launch of an original scripted strategy; and IFC Films’ growth on its VOD film distribution platform. The Rainbow booth is located in Hall H of the exhibit floor, #1339.
RAINBOW MEDIA NEWS
AMC Storymakers With Ridley Scott and Russell Crowe
In anticipation of the May 14 opening of the blockbuster film, Robin Hood, AMC is premiering exclusive interviews week of May 10 with Robin Hood star and Academy Award-winning actor Russell Crowe as well as the film’s director, Ridley Scott. The interviews are part of AMC’s Storymakers Specials that feature A-list talent discussing current entertainment headlines. Topics range from the Oscars, summer movies and holiday films to the actors’ craft, our guests’ current projects and the general state of the entertainment industry. In this latest installment of AMC’s Storymakers, Scott and Crowe talk candidly about reinterpreting the legend of Robin Hood, Cate Blanchett in the role of Lady Marion, the making of Robin Hood and how the two worked together on set.
WE tv & Wedding Central to Host 20-City Mall Tour
WE tv and Wedding Central have partnered with General Growth Properties (GGP), the nation’s second largest owner, developer and manager of regional shopping centers, on the 2010 WE tv Wedding Mall Tour. The 20-city mall tour coincides with the upcoming June premieres of season seven of "Bridezillas" and the third season debut of "My Fair Wedding with David Tutera." Kicking off Saturday, May 29 in Columbia, Md., the tour will travel to cities including Cincinnati, Baton Rouge and San Francisco and will run through October 9. Each mall tour event will feature one of the networks’ five wedding experts – cake designer Ron Ben-Israel; gown guru Mark Ingram; invitation innovator "Ceci" Johnson; event planner David Tutera; and event stylist Diann Valentine – who will provide ideas and tips on creating a fabulous wedding day at affordable prices. Top consumer brands will participate in each mall tour event as part of the wedding expert’s demonstrations, prizing and/or on-site displays, including: Kitchen Aid; Kodak; Men’s Wearhouse; Nina Shoes; Pottery Barn, SoBe; Titan Luggage; White House Black Market; and Williams-Sonoma. In addition, event attendees can enter to win raffle prizes, as well as a national sweepstakes sponsored by GGP.
"After such a successful three-city mall tour event last year, we’re excited to expand this year’s tour and include our new line-up of wedding experts," said Kenetta Bailey, senior vice president of marketing for WE tv and Wedding Central. "Being in local malls, where families spend time together, is a central platform for the networks to connect with consumers and further solidify WE tv and Wedding Central’s authority when it comes to weddings. GGP is a great partner for us, and we are pleased to work with all of this year’s participating brands."
IFC Films Launches New Genre Label – IFC Midnight
IFC Films launches today a genre label called IFC Midnight featuring films from around the world that include elements of horror, suspense, science fiction, or eroticism, or titles that have gained notoriety for controversial content or for their devoted "cult" followings. Select IFC Midnight titles are released theatrically and on VOD simultaneously while others will be given exclusive VOD premieres. Four new IFC Midnight films debut each month and are available on VOD in households across the country.
RAINBOW MEDIA EXECUTIVE PANEL PRESENCE
WHO: Ed Carroll, COO, Rainbow Entertainment Services
WHAT: Panelist; Original Appeal: The Power, Promise & People of Original Cable Programming
WHERE: Los Angeles Convention Center, Room 408A
WHEN: Tuesday, May 11, 4:30 – 5:30 pm
Top network development executives discuss the breakthrough appeal of cable original series and why cable is the leading outlet for television creativity. Discussion points include: tracing cable’s evolution from new-kid-on-the-block to primary conduit for hit series; how networks evaluate pitches and determine what has "hit" potential; what’s next in primetime drama, comedic and series development for cable networks.
Meg James, Staff Writer, Los Angeles Times
Frances Berwick, EVP & GM, Bravo Media
Nancy Dubuc, President & GM, History & Lifetime Networks
Nick Grad, EVP, Original Programming & Development, FX Networks
Michael Wright, EVP & Head of Programming, TBS, TNT & TCM
For artwork, please visit http://press.rainbow-media.com
Visit: All Artwork/Cable Show 2010
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Festival Direct, IFC Films, IFC In Theaters and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.