NEW YORK, NY – November 29, 2010 – Ensequence, the interactive TV company, WE tv (www.WEtv.com) and Wedding Central (www.WeddingCentral.com) today announced a partnership to deliver EBIF-enabled in-program interactive TV experiences, including voting and polling with live results, trivia, a live Twitter feed, RSS integration and viewing suggestions with a record/remind feature. The interactive capabilities will be enabled throughout WE tv and Wedding Central’s popular shows, such as Bridezillas, My Fair Wedding with David Tutera, The Locator, and the 2011 premiere Joan & Melissa: Joan Knows Best?, along with many other viewer favorites.
"Interactive television is an important way to help us deliver even greater value to our distribution partners, advertisers and especially our viewers," said Jen Robertson, senior vice president, digital media and business development, WE tv & Wedding Central. "By partnering with Ensequence, we have the ability to more easily manage the process on a local level and prepare for a national rollout."
The agreement between Ensequence and Rainbow’s WE tv and Wedding Central will enable the networks to leverage the Ensequence iTV ManagerTM interactive platform to deliver interactive TV experiences specifically tailored to each network’s unique brand environment and content. WE tv and Wedding Central will be able to quickly and efficiently schedule and update interactive TV programming and report on viewer interaction trends and usage.
"WE tv and Wedding Central have truly embraced powerful new in-program interactive TV capabilities that improve the viewing experience and are a perfect fit for their programming genres," said Peter Low, Ensequence CEO. "We are excited to help WE tv and Wedding Central deploy custom iTV experiences in large volumes and in as many programs as they wish."
Ensequence, the interactive TV company, enables programmers, distributors, and advertisers to create and deploy a high volume of uniquely branded interactive television experiences that increase programming ratings, advertising effectiveness and merchandise sales. The company manages the technical complexities of iTV implementation and enables its customers to quickly, affordably and dependably deploy interactive television, making content more powerful and engaging than it has ever been. Ensequence’s customers include the largest and most innovative programmers and service providers in the media industry: NBC Universal, MTV Networks, ESPN, Showtime, Rainbow Network Communications, The Walt Disney Company, DISH Network, DirecTV and Verizon. To learn more, visit www.ensequence.com.
About WE tv
WE tv (www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, offers compelling, entertaining stories that focus on key life stages of a modern woman, from getting married to having children and raising a family. Available in over 77 million homes, the network’s original programming includes the critically acclaimed, viewer favorite The Locator (the network’s most-watched series ever), the poignant, and often comical, real-life story of a family raising multiple toddlers, Raising Sextuplets, and a robust line-up of wedding series, including the hit show Bridezillas, Amazing Wedding Cakes and My Fair Wedding with David Tutera. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.
About Wedding Central
Wedding Central (www.WeddingCentral.com) is the first and only 24/7 destination where women, who are fascinated by all things wedding related, can go to get engaged in and entertained by the aspiration and drama of weddings. The network features channel-specific programming that focuses on dating, relationships and weddings, including series such as Rich Bride, Poor Bride, Bride vs. Bride, and the popular hit series, Bridezillas; and specials Wedding Cake Masters, Amazing Wedding Gowns and The Wedding Planners. Wedding Central, a subsidiary of Rainbow Media Holdings LLC, is available on Cablevision’s iO digital cable service and Mediacom’s digital basic tier.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.