Fernando Romero Promoted to Vice President, Advertising Sales – Digital Media

Department Offers Advertisers Customized Multi-Platform Packages Including fuse.tv, fuseMobile & fuse On Demand

New York, NY – August 14, 2006 – fuse, the nation's only viewer-influenced, music television network, announced today that Fernando Romero was promoted to Vice President, Advertising Sales – Digital Media from Director of Interactive Sales. He is charged with driving ad sales growth and revenue to fuse's digital platforms, including mobile, on Demand, online, and on fuse's new Digital Broadband Marquee. He reports to Bill Rosolie, Senior Vice President, Ad Sales at fuse.

"Fernando has had a longstanding successful track record selling fuse's advanced technology platforms including online, mobile and on Demand. His experience contributes to the network leading the charge in offering multi-platform packages that incorporate simple and efficient branding messages for our advertisers," said Bill Rosolie, Senior Vice President, Ad Sales at fuse. "We look forward to Fernando continually working with clients to develop customized, interactive, music-centric programming packages."

This announcement comes on the heels of fuse joining with truth® the youth smoking prevention campaign, for WARPED: INSIDE & OUT, a documentary-styled look at the Vans Warped Tour 2006, the summer's premiere festival dedicated to alternative music and extreme sports. The series marks the first time fuse has worked with an outside brand or campaign to create a fully integrated, multi-platform branded entertainment program. Earlier this year, fuse announced another integrated, multi-platform cross-marketing relationship with advertiser f.y.e. – for your entertainment, a leading specialty retailer of music, video and video game products. The initiative provided millions of free downloads to fuse fans, establishing the music retailer as the "preferred download provider" on signature shows such as Daily Download and Steven's Untitled Rock Show.

About fuse
fuse is the nation's only viewer-influenced, music television network, featuring music videos, exclusive artist interviews, live concerts, series and specials. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment – TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about fuse is available at www.fuse.tv.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.

Press Contacts

  • Lisa Rogen
    Rainbow Media for fuse
    (917) 542-6216