Network Original Holds Record Numbers for Sunday and Monday’s Premiere
#1 Telecast for Household & Key Demo Deliveries Among All Cable
New York, NY, June 28, 2006 – AMC’s premiere of its first-ever original movie event, Broken Trail on Sunday, June 25th and Monday, June 26th was the second most watched cable movie since 1995 and delivered the network all time record ratings.
After shattering ratings records Sunday evening, the epic western-themed movie scored again for Monday’s conclusion, with a stellar 7.67 HH rating, HH delivery (6.8 million) and total viewership (9.7 million). For total day Monday, Broken Trail was the #1 telecast on all household deliveries among all cable.
Monday’s ratings, released today, comes on the heels of Sunday’s ratings results, which included a 7.63 HH Rating; 6.7 HH delivery and a 9.8 Total viewership, making it Sunday’s most watch program across the total television universe.
The following are average ratings numbers for the Sunday and Monday premiere:
- 7.7 HH Rating
- 6.8 million Households
The following details demographic delivery for the Sunday and Monday premiere:
- For total day Sunday, Broken Trail was the #1 telecast on all household & key demo deliveries among all cable, including: A25-54 (3.3), A18-49 (2.2), M25-54 (2.0), and W25-54 (1.3)
- On Monday, Broken Trail was the #1 telecast among all household and key demo deliveries for A25-54 (3.3), A2+ (9.7), W25-54 (1.6) and the #2 telecast for the night among other key demo deliveries A18-49 (2.2), M25-54 (1.8), and W18-49 (1.1) among all cable
Rob Sorcher, AMC’s Executive Vice President of programming, packaging and production stated: “We’re thrilled so many viewers chose to join AMC for our premiere of Broken Trail, and the continued rating success across night two is a testament to the cinematic quality of this epic movie.”
Broken Trail is a heroic western story set in the American West at the close of the 19th century. The film is executive produced by and starring Academy Award® winner Robert Duvall, co starring Academy Award® nominee Thomas Haden Church and directed by Emmy award winning director Walter Hill.
The ratings success of Broken Trail is a culmination of a multi-tiered strategy behind the launch of AMC’s first original movie. The network’s largest-ever marketing initiative was unleashed in support of the film and included nationwide brand presence through advertisements in top tier national print, radio and online outlets, as well as local television, print and outdoor coverage in key AMC markets. An extensive online presence was also created with a Broken Trail mini-site, and leading up to the film’s premiere, behind-the-scenes vignettes and trailers ran nationally in select movie theatres. AMC’s Broken Trail attracted Ford Motor Co. to sign on as the presenting sponsor where the company will promote its “bold moves” campaign through traditional and non-traditional avenues.
In addition to the production of Broken Trail, AMC has made a number of original programming announcements from AMC, including a co-production agreement with BBC for the critically acclaimed drama “Hustle” and the network’s first dramatic pilot, “Mad Men,” produced and written by Matthew Weiner (The Sopranos) and set in advertising world of the 1960s.
AMC’s commitment to original programming garnered record ratings growth for 2005 leading to the best year ever in the history of the network. 2005 ranked as the network’s strongest year in Primetime HH ratings, Household, and A18-49 & A25-54 deliveries. Additionally, AMC ranked among the top 20 networks in primetime performance of key demos.
Western-themed programming has proved to be successful for AMC. The network’s exclusive licensing agreement with Paramount Pictures in 2005 provided the network with 32 of John Wayne’s greatest films, including the world premiere of the fully restored, digitally remastered High and the Mighty and Island in the Sky. The premieres of these movies, as well as the premiere of the 20th Anniversary of Clint Eastwood’s Pale Rider, ranked among AMC’s top ten highest rated telecasts ever.
AMC has also aired a number of successful stunts including: ‘Best of the West’ in June 05, ‘Christmas with the Duke’ in December 05; and ‘Make My Sunday’ and ‘Make My Saturday’ in February 06 and May 06, all of which delivered successful ratings for the network. Ten of AMC’s top 25 telecasts ever are Westerns.
**Source: Nielsen Media Research. 2006 (12/26/05-6/26/06) Rank based on HH delivery (000), A2+ delivery (000) among all individual telecasts on all measured cable networks (ad-supported, pay and other). 1/2/95-6/26/06 rank based on HH delivery (000) among all individual movie telecasts on all cable networks (ad-supported, pay and other).
About AMC
AMC, a division of Rainbow Media’s Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 88,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry’s highest honors, including 14 Emmy awards. AMC is “TV for movie people.”
About Rainbow Media Holdings LLC
A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country’s most compelling and dynamic programming with linear networks including national networks – AMC, fuse, IFC (The Independent Film Channel) and WE: Women’s Entertainment; its regional programming service – Rainbow Sports Networks; on-demand networks including Mag Rack and sportskool; and the largest suite of high definition channels available anywhere – the VOOM HD Networks. Rainbow’s other businesses include its film distribution, production and exhibition division – IFC Entertainment; in addition to its advertising sales division – Rainbow Advertising Sales Corporation – and its full service network programming origination and distribution company – Rainbow Network Communications.