REGIONAL SPORTS REPORT and NATIONAL SPORTS REPORT
To Provide One Hour of Primetime Sports News in April
SAN FRANCISCO, CA — Fox Sports Net Bay Area announced today a series of programming schedule changes that are designed to take advantage of the network’s unique regional and national structure, as well as its recent original programming initiative.
The major change occurs Monday, April 2 when its sports news shows, the critically-acclaimed Regional Sports Report and the National Sports Report, will air from 10:00-11:00 PM in a 60-minute news block (RSR-10-10:30; NSR-10:30-11). The announcement was made today by Jeff Krolik, Senior Vice President and General Manager, Fox Sports Net Bay Area.
“These changes further maximize the hometown focus of our network and provides us with the most well-rounded programming lineup we’ve ever had,” said Krolik. “By building a one hour news block with the regional and national programs, we build a natural flow for our viewers and leverage one our greatest competitive advantages.”
Regional Sports Report will change its name to Bay Area Sports Report. Shifting the locally-focused program to immediately follow the network’s exclusive live Bay Area game coverage gives the show the best possible lead-in directly from the Bay Area’s hometown game. It also enhances the opportunity for a full regional show to air in its entirety. Beginning April 2, each Bay Area Sports Report, which in its own unique way provides comprehensive sports news from a Bay Area perspective, is scheduled to air at 10:00 PM local time or immediately following the game. The 30-minute National Sports Report then provides a complement to the local show.
“By moving the local show to 10:00 PM, we can take the audiences for our Giants, A’s, Kings, Warriors, Sharks, Earthquakes, and college games right into the sports news they want to see most,” concluded Krolik.
The early evening version of regional news, “Sports Tonight,” also will undergo a time change with the show moving to 6:30 PM, from its original 7 PM slot. With most professional teams now starting games at 7 PM, the early “Sports Tonight” shows will continue to set the stage for the upcoming games and the night in sports.
On Sunday evening, The Keith Olbermann Evening News replaces the National Sports Report and runs for a full hour from 10:30-11:30 PM local time.
The creation of the 60-minute news block is the latest in a series of initiatives to enhance and diversify the Fox Sports Net programming lineup. Four exclusive NASCAR programs debut this week – NASCAR THIS MORNING, NASCAR VICTORY LANE, TOTALLY NASCAR AND NASCAR TECH – and the network recently launched original shows such as BEYOND THE GLORY and PREPS.
Fox Sports Net Bay Area is a service of Rainbow Sports, a division of Cablevision’s Rainbow Media Holdings, Inc. Rainbow Sports has been dedicated to “Home Team” fans for nearly 20 years. Rainbow Sports incorporates all of Rainbow’s sports assets, including its 50 percent ownership of Fox Sports Net and Fox Sports National Advertising, the Madison Square Garden Properties, and the ownership and management of seven regional sports networks in six of the nation’s largest markets — Chicago, Florida, New England, New York, Ohio and San Francisco.
Fox Sports Net reaches more than 71 million households nationwide. Fox Sports Net is a service of National Sports Partners, equally owned by Cablevision’s Rainbow Media Holdings, Inc., and FOX Entertainment Group.
Jay dela Cruz,
FOX Sports Net