Fox Sports Net Rates in Top 10

Regional Sports Net Also Gains Viewership

Sunrise, FL May 1, 2001–Fox Sports Net Florida today announced it was one of the ten most highly-viewed, ad-supported basic cable networks in April, according to prime time ratings information for the Miami/Ft. Lauderdale television market.

According to Nielsen Media Research, Fox Sports Net received an average prime time cable household rating in Miami/Ft. Lauderdale of 0.93 for the period of March 29 to April 25. One ratings point represents more than 11,000 cable television households and 27,000 viewers. The Miami/Ft. Lauderdale television market consists of Miami-Dade, Broward and Monroe Counties. Based on the figures, Fox Sport Net places ninth among advertising-supported basic networks.

“We are extremely pleased with the April ratings,” said Jeff Genthner, General Manager, Fox Sports Net. “They indicate that our extensive coverage of our home-teams, the Florida Marlins and Florida Panthers, along with popular NASCAR and other programming on the network, are just what the audience wants.”

In addition to its high ratings, Fox Sports Net was the most highly viewed cable sports network in South Florida for the month of April; its average prime time cable rating was 10% higher than that of Sunshine Network, a regional sports service also serving Florida, and 30% higher than ESPN’s average prime time rating. April’s average prime time rating represented a 10% increase in prime time viewership for Fox Sports Net over the same period last year. On a total day basis, Fox Sports Net’s ratings were up 38% over last year.

Fox Sports Net currently reaches over 3.6 million homes throughout Florida. Fox Sports Net’s programming includes Major League Baseball’s Florida Marlins and Tampa Bay Devil Rays; the National Hockey League’s Florida Panthers; the University of Miami, the University of South Florida and the University of North Florida. Fox Sports Net reaches more than 70 million households nationwide and is a service of National Sports Partners, equally owned by Cablevision’s Rainbow Media Holdings, Inc., and Fox Entertainment Group. Fox Sports Net is a service of Rainbow Sports, a division of Cablevision’s Rainbow Media Holdings, Inc. Rainbow Sports has been dedicated to “Home Team” fans for nearly 20 years. Rainbow Sports incorporates Rainbow’s 50% ownership of FSN and FSN National Advertising and the ownership and management of Fox Sports Net’s regional networks in 5 of the nations largest markets, Florida, Chicago, Ohio, New England and San Francisco.

Source for ratings information: Nielsen Media Research, Inc. Average Primetime Cable Ratings, Miami – Ft. Lauderdale, March 29-April 25, 2001


Larry Hoepfner