(SUNRISE, FL) – FSN Florida announced today that its season-to-date ratings for Florida Marlins' telecasts through July 31st averaged a 4.2 television household rating in the Miami/Fort Lauderdale DMA. This is the highest average season-to-date rating for Marlins game telecasts through July 31st in the history of the regional sports network. The 4.2 average rating marks a 40% increase over last year's season-to-date average of 3.0 and is 31% higher than the previous season-to-date record of 3.2 set back in 1997.
"The Marlins have experienced an exceptional carry-over fan following from last year's Championship season," said Jeff Genthner, Senior Vice President and General Manager, FSN Florida. "Heading into the second half of this season, Marlins fans continue to produce record ratings on television and sustain big numbers at the turnstiles."
One rating point represents approximately 15,500 television households in the Miami/Fort Lauderdale DMA, which consists of Dade, Broward and Monroe Counties. All Marlins home games televised on FSN are simulcast in Spanish, accessible by using the SAP feature available on most television sets.
FSN Florida reaches over 5 million households in Florida. FSN Florida's programming includes Major League Baseball's Florida Marlins and Tampa Bay Devil Rays, the National Hockey League's Florida Panthers, the University of Miami, and the University of South Florida, The Best Damn Sports Show Period and NASCAR. FSN Florida is managed by Rainbow Sports Networks.
Rainbow Sports Networks is a division of Rainbow Media Holdings LLC, a subsidiary of Cablevision Systems Corporation (NYSE:CVC). FSN reaches more than 81 million households nationwide and is a service of National Sports Partners, equally owned by Rainbow Media Holdings LLC and Fox Entertainment Group. Rainbow Sports Networks incorporates Rainbow's 50% ownership in FSN and FSN National Advertising and the ownership and management of FSN regional networks in five of the nation's largest markets: Chicago, San Francisco, New England, Ohio and Florida.