SUNRISE, FL — June 1, 2001–Fox Sports Net Florida today announced a 19% increase in average primetime cable ratings in May, over the same period a year ago, according to cable ratings information for the Miami/Ft. Lauderdale television market.
According to Nielsen Media Research, Fox Sports Net received an average prime time cable household rating in Miami/Ft. Lauderdale of 0.63 for the May sweeps period of April 26 to May 23. This compares to an average rating of .53 for the May period in 2000 (April 27 through May 24). One cable ratings point represents more than 11,000 cable television households and 27,000 viewers. The Miami/Ft. Lauderdale television market consists of Miami-Dade, Broward and Monroe Counties.
Fox Sports Net was the most highly viewed regional sports cable network in May in the Miami/Ft. Lauderdale market, outdistancing its competitor by a 3 to 1 margin.
"We are thrilled with the May ratings," said Jeff Genthner, General Manager of Fox Sports Net. "Our extensive home-team coverage, specifically the Florida Marlins, along with our outstanding NASCAR programming and local sports news reporting continues to be extremely popular with Florida sports fans."
Fox Sports Net currently reaches over 3.6 million homes throughout Florida. Fox Sports Net