Fox Sports Net’s Marlins Game Ratings Up 75%

SUNRISE, FL — May 2, 2001 — Fox Sports Net Florida today announced that cable household ratings for its Florida Marlins baseball coverage in April increased 75 percent over last year, according to ratings information for the Miami-Ft. Lauderdale television market.

According to Nielsen Media Research, Fox Sports Net achieved an average cable household rating in Miami-Ft. Lauderdale of 2.62 for the 14 Florida Marlins games aired in April — a 75 percent increase over ratings of 1.50 for 16 games aired during the same period last year. The Miami-Ft. Lauderdale television market consists of Miami-Dade, Broward and Monroe Counties.

“We couldn’t be happier with our baseball ratings,” said Jeff Genthner, General Manager, Fox Sports Net. “Our coverage of the Florida Marlins is just what our viewers want and based on the ratings it is clear that fans are excited about the season.”

FOX Sports Net currently reaches more than 3.6 million homes throughout Florida. Fox Sports Net’s home team programming includes Major League Baseball’s Florida Marlins and Tampa Bay Devil Rays; the National Hockey League’s Florida Panthers; the University of Miami, the University of South Florida and the University of North Florida.

Fox Sports Net reaches more than 71 million households nationwide and is a service of National Sports Partners, equally owned by Cablevision’s Rainbow Media Holdings, Inc., and Fox Entertainment Group. Fox Sports Net Florida is a service of Rainbow Sports Networks, a division of Rainbow Media Holdings, Inc. Rainbow Sports Networks incorporates Rainbow’s 50 percent ownership of Fox Sports Net and Fox Sports National Advertising, and the ownership and management of five regional networks affiliated with Fox Sports Net in Chicago, Florida, New England, Ohio and San Francisco.

Source for ratings information: Nielsen Media Research, Inc. Average Primetime Cable Ratings, Miami-Ft. Lauderdale, March 30-April 26, 2001. One cable ratings point represents more than 11,000 households and 27,000 viewers.


Larry Hoepfner