SEATTLE, WA, July 22, 2003 – Galaxy Cablevision is adding Rainbow Media’s Fuse, one of cable’s most talked about networks, to its programming line up. The announcement was made today by Fuse president, Marc Juris at the CTAM Summit in Seattle.
Galaxy Cablevision is distributed to 67,000 subscriber homes in ten states in the Central and Southern U.S., including Colorado, Kansas, Louisiana, Missouri, Nebraska and Texas.
“Galaxy Cablevision services consumers in Heartland America, real rock-n-roll country,” says Mr. Juris. We look forward to having Fuse keep viewers, both young and young-at-heart, up to date on the latest in the world of popular music.”
“Fuse has really come of age as the music-lovers alternative to the increasingly lifestyle centric MTV brands,” adds Kim Martin, executive vice president of Fuse Affiliate Sales and Marketing. “Fuse is one of cable’s fastest growing networks because it incorporates not only young people’s musical tastes, but the technology that have become such an integral part of their daily lives.”
Fuse (the network formerly known as “muchmusic usa”) is an all-music network with a unique voice because its programming is viewer-influenced, with viewers expressing their opinions and suggestions via the web and wireless phones. Fuse programming covers a broad range of music popular with young viewers, from the daily heavy metal attraction Uranium to the urban music showcase Authentic Hip-Hop. Viewers vote videos in and out of rotation in Oven Fresh and can express their love…or hate, or just share their passionate opinions in Dedicate Live. Fuse’s signature daily show, IMX: Interactive Music Xchange, marries online game play with live television, where viewers can win prizes by investing in stars and songs.
Fuse is the nation’s only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials — all rooted in the music experience. Fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms that are at the center of their communication and entertainment – TV, online, and interactive games – and by incorporating their opinions and suggestions into its on-air and online programming. More information about Fuse is available at www.fuse.tv.
About Rainbow Media Holdings, Inc.
A leader in sports, news and entertainment programming, Rainbow Media Holdings, Inc. is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women’s Entertainment, as well as Mag Rack, a collection of on-demand video magazines. Rainbow’s other businesses include its regional programming services — MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow is a 50 percent partner in Fox Sports Net.