Specialty Music Retailer Joins Music Network for an Ambitious Promotional Blitz Including On-Air, In-Store, Online, & Mobile Marketing Campaign
New York, NY – February 14, 2006 – fuse, the nation’s only viewer driven, music television network announced today an integrated, multi-platform cross-marketing relationship with f.y.e. – for your entertainment, a leading specialty retailer of music, video and video game products. The initiative provides millions of free downloads to fuse fans, establishing the music retailer as the “preferred download provider” on signature shows such as Daily Download and Steven’s Untitled Rock Show. The promotion begins today and runs through September of 2006. The announcement was made by Bill Rosolie, Senior Vice President of Ad Sales.
For the month of February, fuse and f.y.e. are presenting “The Download Kick-Off Sweepstakes,” a promotion designed to encourage viewers to register at fuse.tv to receive the free downloads. The sweepstakes will also provide viewers a chance to win one of 40 SanDisk MP3 players. One of music’s most buzzed-about bands, She Wants Revenge will appear on fuse’s Daily Download on Wednesday, the 15th to promote this download initiative.
“f.y.e. is one of the most forwarding-thinking retailers in the music space with their unmatched visibility, retail dominance and vibrant online presence. This unique promotion will maximize both our brands from coast-to-coast and further distinguish fuse and f.y.e. as the ‘go-to’ place for music,” stated Rosolie.
In support of the campaign, fuse will create a dedicated microsite at www.fuse.tv/downloads that will link to www.fye.com, featuring information on f.y.e. in-store appearances, contests and a weekly “Featured Artist” segment. Users of fuseMobile will have the ability to sign up for “download of the day”.
“f.y.e. is pleased to work with fuse on this exciting opportunity,” said Fred L. Fox, Executive Vice-President of Marketing and Merchandising, Trans World Entertainment Corporation (parent company of f.y.e.). “As a leader in providing innovative entertainment driven promotions, our relationship with fuse provides yet another incredible way to deliver an exciting and rich entertainment experience to the fuse viewers.”
f.y.e. will devote an extensive amount of in-store and online presence to the campaign. In-store efforts include bag stuffers, signage and :60 promotional spots on listening stations throughout the store. Banners and viral marketing will be conducted at www.fye.com.
About fuse
fuse is the nation’s only viewer-influenced, music television network, featuring music videos, exclusive artist interviews, live concerts, series and specials. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment – TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network’s on-air and online programming. More information about fuse is available at www.fuse.tv.
About F.Y.E.
Trans World Entertainment is a leading specialty retailer of music, video and video game products. The Company operates about 800 retail stores in 46 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and e-commerce sites, http://www.fye.com, http://www.coconuts.com, http://www.wherehouse.com and http://www.secondspin.com . In addition to its mall locations, operated primarily under the f.y.e brand, the Company also operates freestanding locations under the names Coconuts Music and Movies, Strawberries Music, Wherehouse, CD World, Spec’s, Second Spin, Streetside Records, and Planet Music.