New Series Build on Network’s Unique Offering of Content That Breaks Music and Rules
New York, NY – April 2, 2007 – In an effort to further develop and define fuse’s original programming slate with content that breaks new music and the rules of television, the music network announced today two new series, The Sauce and Rad Girls. Both series, launching this month, offer content to also be consumed in short-form clips for an experience that transcends beyond the linear network onto online at fuse.tv, on fuse Mobile, on fuse On-Demand and outdoor on the network’s electronic facade at their studios in NYC. The Sauce, a daily music magazine variety show and Rad Girls, a reality/action series featuring girls doing wild and outrageous stunts, fits into fuse’s blueprint to deliver authentic, credible programming that provides viewers with a destination for discovery while pushing the boundaries on music and talent.
Today’s announcement comes on the heels of Jennifer Caserta being named EVP and General Manager of the network two months ago. Since her arrival, the network has delivered against their mantra of “breaking music and rules” with a variety of programming including Taste of Chaos, coverage of one of independent music’s top traveling concert festivals; the renewal of season three of their popular, dancing music show Pants-Off, Dance-Off and the newly launched sketch comedy troupe, The Whitest Kids U’ Know.
“When we talk about breaking music and rules, The Sauce and Rad Girls really bring that to life. These two new shows provide us the platform to highlight everything from emerging and established artists to unorthodox talent that is not afraid to push the boundaries,” said Jennifer Caserta, EVP and General Manager of fuse. “We are excited to bring our viewers more content that sets trends, that is unconventional and unfiltered and all through a multi-media experience that appeals to their sensibilities.”
Premiering today at 6PM EST, The Sauce is a daily magazine variety show featuring emerging and established artists, live performances, concert coverage, interactive technology and youth-culture entertainment all from its new studio at 11 Penn Plaza in NYC. Rad Girls is a half-hour “altered reality” series, following the raucous exploits of three completely outrageous and wild girls living in Santa Cruz, CA. As the Rad Girls, these three friends try to outdo each other by performing some of the most demented and extreme stunts they can come up with, challenging the stereotypes of what girls can and can’t do, and proving that anything boys can do, girls can do better. Rad Girls premieres April 24th at 11PM EST.
Following is additional information on fuse’s two new original series:
The Sauce (magazine, music variety show; daily)
Each episode of The Sauce will feature a number of diverse segments ranging from news and lifestyle, to live performances and interviews to contests and technology. Recurring segments include: Things You Missed While You Were In School, a compilation of stories on pop-culture and music blogs to let our audience know what updates they’ve missed during the day; Sneak Attack, an update on the hottest trends in sneaker culture from the limited releases to the mass market; and Going Home With, where fuse sends a camera crew to be a fly on the wall with band members or celebrities who return home to their real lives in between life on location.
- Rad Girls (Action reality series; 10 episodes; 1/2 hour)
Rad Girls follows three friends: Darling Clementine, Munchie and Ramona Cash who challenge each other to some truly insane and hilarious stunts and pranks. No dare will be too risky and no boundary will be left uncrossed. Each episode will feature three acts proving that girls can push the limits of wild and outrageous just as far as boys can, and sometimes even further.
Both The Sauce and Rad Girls will roll-out across each of fuse’s multiple platforms. Viewers can experience The Sauce online at fuse.tv through photo galleries of musicians, links to their site, tour dates, artist bios, interviews, and photo-blogs. Exclusive studio performances will also be posted. During various segments viewers will be able weigh in directly by uploading their own video questions and comments, and voting online. They will also be able to sign onto AIM during live shows where hosts and staff will interact with them via instant message, answering questions and sharing comments on air as well as on AIM. fuse On Demand will feature The Sauce with best of clips, viewer-submitted material as well as never-before-aired, behind-the-scenes show action. fuse Mobile will provide bite-size daily video shorts from the series featuring artist performances and interviews, as well as clips from various lifestyle segments. The outdoor electronic facade on the network’s street front studio on 7th Avenue in midtown Manhattan will broadcast spots promoting The Sauce as well as live, in-studio musical performances by both established and emerging artists.
On fuse.tv Rad Girls will launch April 10 and will include video highlights and previews for the show, plus extra exclusive video from the Rad Girls themselves. The site will also air full episodes and clips after the network’s premiere, the girls’ bios and a photo gallery. fuse On Demand will feature short-form content featuring the best of Rad Girls, viewer-submitted material as well as never-before-aired and behind-the-scenes of the show action. fuse Mobile will provide bite-size daily video shorts featuring the girls in action. The outdoor electronic facade on the network’s street front studio on 7th Avenue in midtown Manhattan will broadcast spots promoting the series.
fuse is a music television network offering a window into artists and bands, unorthodox music line-ups, unconventional lives and emerging trends. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience providing a destination for discovery and authentic content that pushes boundaries. Viewers can find a multi-media experience combining TV, Web and mobile technologies incorporating their opinions and ideas into the network’s programming. fuse is currently available to more than 50 million cable subscribers nationwide. www.fuse.tv.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.