fuse Launches ‘Just For The F Of It’ New Customized Proprietary Broadband Product Designed To Market To Today’s Tech-Savvy Decision Makers

Innovative New Website Features a Wide Range of Music And Entertainment Content Including Exclusive Blog from BLINK 182’s Mark Hoppus

COX Communications Signs On As First Participating MSO

NEW YORK, NY- February 21, 2006 – fuse, the nation’s only viewer-driven music network, announced today the unveiling of “JUST FOR THE F OF IT,” an individually branded, customized website designed for MSOs. The innovative site features vibrant, cutting-edge design elements along with music, gaming and entertainment content–all beginning with the letter F. The site lives on participating MSO’s websites and allows each company to market products and services directly to fuse’s coveted 12-34 demo. It launches today at www.justforthefofit.com with Cox Communications leading the charge. The announcement was made today by Joe Glennon, fuse’s Senior Vice President of Distribution.

“fuse’s viewers are ahead of the curve and among the most tech-savvy in cable,” said Glennon. “Our audience generally makes all the technology decisions within the household and “JUST FOR THE F OF IT” allows us to collaborate with each MSO, providing content to attract young adults who are prime targets in the sale of high-speed, video-on-demand and other enhanced services.”

fuse’s affiliate marketing staff will work with each MSO to create and distribute an HTML email highlighting new content on the site. The information will then be pushed to the consumer. Each page on the site features a “Tell A Friend” option, generating viral buzz and redirecting consumers to fuse’s various content offerings including the linear network, fuse On Demand and fuse.tv.

“JUST FOR THE F OF IT” is exactly the type of collaborative partnership in which we look to align ourselves,” said Steve Gorman, Cox Communication’s Vice President High Speed Internet Marketing. “The site’s compelling design and meaningful proprietary content will help further our brand recognition and allow us to reach a broader audience of young adults who are responsible for much of today’s technology purchases.”

“JUST FOR THE F OF IT” is specifically designed to appeal to today’s hard-to-reach technophiles. Mark Hoppus, the former lead singer for mega-selling punk band Blink 182, serves as the site’s exclusive “tastemaker” and MC. Under the featured section “Hi My Name Is Mark,” fans can access Hoppus’ exclusive blog and download his popular bi-weekly podcasts, which encompass opinions on music, his new band Plus 44 and up and coming artists. In addition to Hoppus’ contribution, the site allows visitors to view interview footage and text from upcoming programs, kicking off with an exclusive interview with The Click Five on fuse’s Daily Download.

“JUST FOR THE F OF IT” also spotlights new music in the monthly “featured band” section which boasts music videos, bios, artwork and more from a band in heavy rotation on fuse. In addition, the site offers free desktop icons and accessories, downloadable stickers, Easter-egg style hidden music downloads and other freebies and information.

The site was designed in partnership with JUXT INTERACTIVE, the award-winning name behind groundbreaking branding campaigns on behalf of young-adult-centric products including Coca-Cola, Target and Boost Mobile. It has already been recognized by industry web design aficionados, FWA ( http://www.thefwa.com,) who deemed “JUST FOR THE F OF IT” ‘site of the day’ on January 30 and 31, 2006.

About fuse
fuse is the nation’s only viewer-influenced, music television network, featuring music videos, exclusive artist interviews, live concerts, series and specials. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment – TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network’s on-air and online programming. More information about fuse is available at www.fuse.tv.

Press Contacts

  • Lisa Rogen
    Rainbow Media
    (917) 542 6216