(New York, NY) June 28, 2005 – Fuse, the nation's only all-music, viewer-influenced network, has announced the appointment of Andrew Morris as Vice President of Research. The announcement was made today by Bill Rosolie, Senior Vice President, Advertising Sales for Fuse.
"Andrew's brilliant research track record and vision will keep Fuse on the cutting edge of music television," said Mr. Rosolie. "He is well respected in the industry and we're pleased to have him on board."
Mr. Morris will oversee the design, implementation and presentation of all primary and secondary research to support sales efforts, programming decisions, market positioning, and affiliate relations.
Previous to Fuse, Mr. Morris was most recently Vice President of Research for the TV Guide Television Group where he helped position TV Guide as a true leader and innovator in the field by increasing awareness and relevancy of TV Guide offerings in the digital world to key advertisers
Prior to the TV Guide Television Group, he was a Media Research Consultant for Byron Media, Inc. where he not only developed strategic marketing recommendations for ATT Broadband, but also co-published several widely circulated top management strategic marketing reports.
Mr. Morris also served as Vice President of Research for Lifetime Television, and has held numerous research management and director positions with Arbitron Ratings Company and Information & Analysis/Norman Hecht Research, Inc. He was a former chairperson for CAB Committee on National Cable Audience Measurement (CONCAM) and is an active member of the Academy of Television Arts & Sciences.
Fuse is the nation's only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials — all rooted in the music experience. Fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment – TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about Fuse is available at www.fuse.tv.
ABOUT CABLEVISION SYSTEMS CORPORATION
Cablevision Systems Corporation is one of the nation's leading entertainment, media and telecommunications companies. In addition to its broadband, cable, Internet, telephone and satellite television offerings, the company owns and operates Rainbow Media Holdings LLC and its networks; Madison Square Garden and its teams; and, Clearview Cinemas. In addition, Cablevision operates New York's famed Radio City Music Hall. Additional information about Cablevision Systems Corporation is available on the Web at www.cablevision.com.
Artwork is available for download at http://fuse.tv/press/press.html