Fuse On Demand Gets Localized

All-Music Network Introduces New Exclusive VOD Programming
That Allows Systems to Custom Tailor On Demand Content for Local Markets

(San Francisco, CA, April 4, 2005)Fuse, the nation’s only viewer-driven, all-music network, announced the roll-out of new localized programming for Fuse On Demand, the first on-demand music program service for digital cable subscribers featuring hit music videos and ratings-proven programming. The announcement was made today at The National Cable Television Association’s annual convention by Joe Glennon, Senior Vice President of Distribution for Fuse.

“Fuse On Demand is leading the charge by offering VOD programming that is uniquely tailored to the market in which it is being shown,” said Glennon. “The network is committed to creating inventive and compelling interactive programming aimed at an audience Fuse knows well — tech-savvy young adults who are the early adopters and main influencers of new technology in the household. The localized format of Fuse on Demand will provide operators with a way to reach young viewers in their markets who often teach the rest of the household how to use VOD services. Increased VOD usage from other members in the household eventually leads to increased revenue for operators.”

This spring, Fuse On Demand will begin to offer this new localized VOD programming with its first offering, “Ultimate Fuse Gig: The VJ Search.” Based on auditions that took place in markets such as Dallas, Miami, New York and San Diego for the network’s popular series, Fuse is combining elements from the hit show, as well as exclusive footage from local auditions, to create a unique VOD product that allows systems to offer custom-tailored content to their local markets. “Ultimate Fuse Gig” will also be supported by cross-channel and regional radio spots.

Launched in May 2004, Fuse On Demand currently offers viewers the opportunity to watch 75 full-length music videos from the industry’s top recording artists in addition to exclusive artist interviews, concert footage, and the weekly “What’s New on Fuse” promotion video. Like all of Fuse’s programming, Fuse On Demand’s content is organized into six primary categories from Rock and Alternative to Pop, Hip-Hop and R&B that is refreshed on a bi-weekly basis based on viewer input. A companion Web site on www.fuse.tv also offers more artist information and links to other products, in addition to delivering retail and digital product sales.

About Fuse
Fuse, a network of Cablevision Systems Corporation, is the nation’s only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials — all rooted in the music experience. Fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms that are at the center of their communication and entertainment – TV, online, and interactive games – and by incorporating their opinions and suggestions into its on-air and online programming. More information about Fuse is available at www.fuse.tv.

About Cablevision Systems Corporation
Cablevision Systems Corporation is one of the nation’s leading entertainment, media and telecommunications companies. In addition to its broadband, cable, Internet, telephone and satellite television offerings, the company owns and operates Rainbow Media Holdings LLC and its networks; Madison Square Garden and its teams; and, Clearview Cinemas. In addition, Cablevision operates New York’s famed Radio City Music Hall. Additional information about Cablevision Systems Corporation is available on the Web at www.cablevision.com.

Artwork is available for download at http://fuse.tv/press/press.html

Press Contacts

  • Fuse:
    Theano Apostolou
    (212) 324-3401
    Cell at NCTA
    (917) 576-8395

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    (212) 244-9797
    Cell at NCTA
    (516) 236-3817