New York, NY – September 11, 2003 – Fuse, the only viewer driven, all music network, has partnered with Creative Artists Agency (CAA) and Sprite as the exclusive television sponsor for the 20-city 2003 Sprite Liquid Mix Tour, the annual lifestyle tour that transcends urban and suburban cultures through the fusion of entertainment and art.
Fuse, Sprite, CAA and Scion have included value added elements to this year’s Sprite Liquid Mix Tour promotional package by launching the Sprite Liquid Mix Sweepstakes. The sweepstakes will award two grand prize winners brand new cars. One person will win a Scion xA, and the other will be awarded a Scion xB. Winners will be announced on Fuse’s daily live show, IMX: Interactive Music Xchange on Wednesday, September 24th. Entries are being accepted online now at www.fuse.tv. Entries are also accepted in person at all Sprite Liquid Mix tour dates.
Sprite Liquid Mix features both established and rising musical artists ranging from hip-hop to rock. The main stage of the tour showcase N.E.R.D. (aka the Neptunes which includes Pharrell Williams) with Kelis, O.A.R., The Roots, Talib Kweli, Robert Randolph & the Family Band and Skillz, while Slightly Stoopid, Jessy Moss, High Speed Scene, Spymob, The Wylde Bunch, Borialis and Red Wanting Blue will perform on the second stage.
Fuse VJ Dennis da Menace will be on hand at the Sprite Liquid Mix Tour at Tommy Hilfiger at Jones Beach Theater, in Wantagh, NY on September 12, 2003. Dennis will be introducing artists from the main stage, and will be visiting the Fuse tent, where Fuse will be giving away branded premiums, and graffiti artist and Lordz of Brooklyn founder Mike “Mr. Kaves” McLeer, will be painting free Fuse trucker hats.
More than a concert tour, Sprite Liquid Mix is an expression of the urban experience featuring a fusion of music, street sports and entertainment.
Fuse is the nation’s only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials — all rooted in the music experience. Fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms that are at the center of their communication and entertainment – TV, online, and interactive games – and by incorporating their opinions and suggestions into its on-air and online programming. More information about Fuse is available at www.fuse.tv.
Sprite has a long tradition of successfully relating to the teen audience through a direct, honest and straightforward approach. Sprite first earned credibility with teens and young adults with the introduction of its “Obey Your Thirst” tagline and advertising campaign. For the past 15 years, Sprite has leveraged its relationship with Hip Hop and the NBA to deliver a message to teens that mirrors and encourages their desire to be real and true to themselves