IFC Films and fuse Join Forces on Brothers of the Head a Conjoined Release

Theatrical Co-Release Marks fuse's First Film Venture

New York, NY (June 20, 2006) – IFC Films and fuse, the nation's only viewer-influenced, music television network, announced today that BROTHERS OF THE HEAD, the rock-odyssey feature film by Lou Pepe and Keith Fulton will open in theatres as a co-release on July 28, 2006. The project marks IFC Films and fuse's first co-release and fuse's first foray into feature films. Both entities are Rainbow Media companies.

IFC and fuse will collaborate on all marketing initiatives with fuse dedicating substantial airtime to content premieres, special promotions and exclusive clips. The fuse brand will be incorporated in all film-related advertising and promotional materials and the two properties will work together on securing additional initiatives and creating word of mouth campaigns aimed at the mutual target audience.

Jonathan Sehring, President of IFC Entertainment stated, "IFC has proven itself to be one of the most versatile, open-minded and fluid film distribution companies out there. Not only are we able to cross-collateralize and utilize the resources within Cablevision, we are constantly reevaluating business models and opportunities to better serve the independent film community. In this instance, we have a film which is building remarkable momentum and screening to audience raves. The collaboration with our innovative sister-network fuse adds the extra muscle needed to target the music community and youth demographic to which this film will undoubtedly appeal. It couldn't be a better match or a more welcome opportunity to cross promote and pool expertise."

"Our involvement on Brothers of the Head allowed us to enter into another medium, while maintaining our core mission of providing our viewers with compelling and original music related content," states Catherine Mullen, Executive Vice President and General Manager of fuse. "We welcome aligning our brand with IFC's as they are unbeatable when it comes to marketing a buzz worthy independent release."

Earlier this year, Catherine Mullen joined fuse to lead the network in its programming, marketing and development activities across new media platforms. Since her arrival, she has expanded the infrastructure and led milestone initiatives including the unveiling of fuse's new television studio and street-front marquee across from Madison Square Garden, spearheading the launch of the channel's new music television show Pants-Off Dance-Off; and implementing a new concert special Breaking the Record: Red Hot Chili Peppers.

With BROTHERS OF THE HEAD, Keith Fulton and Louis Pepe (the acclaimed directors of Lost in La Mancha) present their much anticipated debut feature. Written by Tony Grisoni (Fear and Loathing in Las Vegas), Brothers of the Head is the feverish, mind-bending odyssey of conjoined twins Tom and Barry Howe who were plucked from obscurity by a 1970s music promoter and groomed into a boy band. Grappling with impossible love, artistic rivalry, and a dark inner life, the twins embrace their freakishness and spit it back in the form of searing Punk Rock. Brothers of the Head is a raucous ride through the seamy underground of 70's rock, and an unsettling glimpse into a relationship that is as beautiful as it is destructive.

BROTHERS OF THE HEAD will open on July 28th in New York at the IFC Center and August 4th in select regional markets and Los Angeles at the Nuart with an expansion to follow. The film is also expected to makes its broadcast debut on fuse in the 1st Quarter of 2007.

fuse is the nation's only viewer-influenced, music television network, featuring music videos, exclusive artist interviews, live concerts, series and specials. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment – TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about fuse is available at www.fuse.tv.

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.

IFC Films is a leading theatrical film distribution company bringing the best of independent and specialized films to theaters. IFC Films releases approximately 10 films per year, building its slate of titles from an aggressive acquisitions program and selected in-house productions. IFC Films is part of IFC Entertainment, which also consists of IFC Productions, InDigEnt (a digital production arm) the new IFC Center in Greenwich Village, and the day and date label, IFC First Take.

IFC Films opened the crossword doc Wordplay on June 16. Upcoming films include Bent Hamer's Factotum with Marisa Tomei, Lili Taylor and Matt Dillon; Sherrybaby, starring Maggie Gyllenhaal; and Adrien Shergold's Pierrepoint.

Notable IFC Films include Me And You And Everyone We Know, the Academy Award winning Boys Don't Cry, Touching the Void which broke box office records to become among the top ten grossing documentaries of all time, 2003 Oscar®-nominated My Big Fat Greek Wedding and Alfonso Cuaron's Y Tu Mama Tambien. IFC Films co-distributed Michael Moore's Fahrenheit 9/11 and the award winning Transamerica. IFC Films Executive Produced The Night Listener with Hart Sharp.

For more information and upcoming releases, please visit www.ifcfilms.com or www.fuse.tv.

Press Contacts

  • Michelle Panzer
    IFC Entertainment
    P - 646 273 7207

    Lisbeth Cassaday
    P- 212 324 3401

    Lisa Rogen
    Rainbow Media Holdings
    P- 917 542 6416