IFC Launches iPhone App, ”The Todd Margaret Poor Decisions Generator” to Support New Original Comedy Series

Available for Free Download at App Store

Series Premieres Friday, October 1 @ 10 pm

NEW YORK, NY – September 28, 2010 – IFC (www.ifc.com) has launched its first-ever iPhone application to support the network’s original comedy series, "The Increasingly Poor Decisions of Todd Margaret," premiering Friday, October 1 at 10 pm, et/pt. The free, downloadable app, "The Todd Margaret Poor Decisions Generator," will help viewers make their own poor decisions on a variety of topics, including guys, girls, sex, work, food, travel, fashion and manners. The app is available via the App Store and on ifc.com (www.ifc.com/todd-margaret/iphone).

Other features of the app include a "Randomizer" button, which provides a list of things to say and do to spoil things for yourself and everyone around you; a "Meet Team Thunder Muscle" section, allowing users to get to know the people responsible for the "awesome new energy drink" featured in the series; show clips; and the ability to share your poor decisions with friends on Facebook.

The app copy was written by stand-up comedian, actor, author, and comedy writer, Wayne Federman. He is noted for his numerous stand-up comedy appearances in clubs, theaters, and on television; his biography of "Pistol" Pete Maravich; and his supporting comedic acting roles in The X-Files, The Larry Sanders Show, Curb Your Enthusiasm, Legally Blonde, 50 First Dates, The 40-Year-Old Virgin, and Step Brothers. He was also the head monologue writer for NBC’s Late Night with Jimmy Fallon in its first season.

About IFC
IFC creates and champions authentic, original content that is "Always On. Slightly Off." Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling. Today, IFC continues to embrace content with an indie perspective. Original series – headlined by brand-defining scripted and sketch comedy – air alongside an extraordinary collection of films and cult TV shows. Long and short-form original content inspired by music, web, gaming, animation, news, and culture is available on multiple platforms. IFC provides viewers access to must-see festivals and events around the country, like the Film Independent’s Spirit Awards and SXSW. IFC.com features exclusive video, podcasts, blogs, news and reviews cultivated and written by industry experts. The network’s On Demand offering, IFC Free, gives fans the opportunity to watch select content from IFC whenever they want. IFC is a subsidiary of Rainbow Media Holdings LLC.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.

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