NETWORK ALSO UNVEILS ‘SLIGHTLY OFF’ BRAND REFRESH
NEW YORK – October 1, 2018 – IFC announced today that it is launching SLOTH, a new slow TV “channel,” across the network’s OTT apps. SLOTH provides free, unauthenticated slow TV with an absurd twist, perfect for late-night viewing. The topical, curated content will roll-out monthly, allowing viewers to watch something slow for every season, starting with October’s “Black Cats Watching Scary Movies.”
Said IFC Senior Vice President, Digital and Integrated Marketing, Kim Volonakis Granito, “SLOTH takes the concept of slow TV in an absurd direction every month. With today’s relentless news cycle, this is a chance for viewers to tune-in and zone out.”
Starting Monday, October 8, SLOTH will launch exclusively on Amazon Fire TV with “Black Cats Watching Scary Movies”. It will be available across all OTT platforms (Apple TV, Xbox, Amazon Fire, Roku) starting Monday, October 22.
SLOTH will offer the following content over the next six months:
- October: Black Cats Watching Scary Movies – 13 black cats watching scary movies
- November: Midterm Madness – a vintage collection of real and rare campaign moments
- December: Santa’s Wish List – children react to Santa Claus
- January 2019: Resolutions – retro work-out videos
- February 2019: Get Laid – brick laying in real time
Watch and share more about SLOTH here: https://www.ifc.com/sloth
In addition, IFC today unveiled a new ‘slightly off’ network brand look that embodies the unique, smart and surprising voice that embraces the unexpected. IFC worked with New York studio Gretel on the new brand creative.
Said Kevin Vitale, Senior Vice President, Brand Marketing, IFC, “This refresh helps expand IFC’s brand voice, and the team at Gretel once again proved they were the ideal creative partners for the network.”
Watch and share IFC’s new brand sizzle featuring Baroness von Sketch Show, Brockmire, Documentary Now!, Sherman’s Showcase, Stan Against Evil, Toast of London and Year of the Rabbit: https://www.ifc.com/video-extras/refresh-brand-sizzle
To celebrate the network’s new look and feel, every day during the first week of October, an episode of IFC’s classic, absurdist talk show Comedy Bang! Bang! starring Scott Aukerman will air followed by a marathon of an IFC signature original series.
Monday, October 1
Comedy Bang! Bang! @ 6AM
Portlandia Marathon @ 6:30AM
Tuesday, October 2
Comedy Bang! Bang! @ 6AM
Brockmire Marathon @ 6:30AM
Wednesday, October 3
Comedy Bang! Bang! @ 6AM
Stan Against Evil Marathon @ 6:45AM
Thursday, October 4
Comedy Bang! Bang! @ 6AM
Baroness von Sketch Show Marathon @ 6:30AM
Friday, October 5
Comedy Bang! Bang! Marathon @ 6AM
Saturday, October 6
Comedy Bang! Bang! @ 6AM
Documentary Now! Marathon @ 6:30AM
Sunday, October 7
Comedy Bang! Bang! @ 6AM
Portlandia Marathon @ 6:30AM
For continued IFC updates, please check out:
Twitter: @IFC
Facebook: https://www.facebook.com/IFC
Online: www.ifc.com/
Art is available at press.ifc.com
About IFC
IFC is the home of offbeat, unexpected comedies. Series Brockmire, Stan Against Evil, Baroness von Sketch Show and Documentary Now! air alongside fan-favorite movies and comedic cult TV shows. IFC is owned and operated by AMC Networks Inc., and available across multiple platforms. IFC is Always On, Slightly Off.
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