Series Airs Fridays @ 10 pm
NEW YORK, NY – October 4, 2010 – IFC (www.ifc.com) has brought advertiser Jameson on board to sponsor the network’s original comedy series, "The Increasingly Poor Decisions of Todd Margaret," which debuted Friday, October 1 and airs Friday nights at 10 pm, et/pt.
Jameson will receive on-air exposure around the series via a custom 60-second vignette incorporating show footage and Jameson creative to preview the series’ next episode. The piece will play at the end of each episode and be followed by a 30-second Jameson spot. Jameson also received on-site exposure at IFC’s premiere screening for the series at the New York Television Festival on Thursday, September 23.
"Both IFC and Jameson are brands that explore the ’slightly off’ side of things – IFC via the indie perspective it brings to original programming like Todd Margaret, and Jameson through its latest ad campaign," said Vanessa Benfield, senior vice president, partnership sales & integrated solutions, IFC & Sundance Channel. "This off-kilter approach is what makes this a truly great pairing for both brands."
"Agreed," said Frankie Pezzella, Senior Brand Manager on Jameson. "The synergy between the show and Jameson’s wit are an authentic fit. Jameson connects with consumers by staying true to its great whiskey character but we tell our story with a twist and we don’t take ourselves too seriously."
IFC creates and champions authentic, original content that is "Always On. Slightly Off." Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling. Today, IFC continues to embrace content with an indie perspective. Original series – headlined by brand-defining scripted and sketch comedy – air alongside an extraordinary collection of films and cult TV shows. Long and short-form original content inspired by music, web, gaming, animation, news, and culture is available on multiple platforms. IFC provides viewers access to must-see festivals and events around the country, like the Film Independent’s Spirit Awards and SXSW. IFC.com features exclusive video, podcasts, blogs, news and reviews cultivated and written by industry experts. The network’s On Demand offering, IFC Free, gives fans the opportunity to watch select content from IFC whenever they want. IFC is a subsidiary of Rainbow Media Holdings LLC.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.