IFC Wants You to Dress Your Kid, or Pet, Like a Rock Star

Break Out Your Warrant Bandana, Dig Out Your Acid Washed Denim and Deck Your Kid or Pet Like Your Favorite Rock God or Goddess and Don’ Miss the New IFC Original Series Z ROCK Premiers on Demand August 21 and On-Air Sunday, August 24 @ 11:30 PM

New York, NY – August 21, 2008 – IFC launched today a contest asking participants to dress up their pint-sized guitar heroes like mini-rock stars. Snap a picture and upload your entry to the IFC "Dress Your Kid (and/or Pet!) Like a Rock Star" photo contest at http://kidrockstar.IFC.com between now and November 19.

Our first weekly prize winner will be selected on Monday, August 25 based on the highest number of visitors’ votes/ratings and again every week thereafter through November 24. Weekly winners will receive a $50 iTunes gift certificate. The Grand Prize winner chosen at the end of the contest will receive $5,000. Runner up prizes for Coolest Kid and Coolest Pet will receive $500 each. These winners will be selected by a panel of IFC employees and their agencies based on originality, creativity, appropriateness to theme and audience rating.

Kids in the photos must be between the ages of 0 and 10. (Pets of all ages accepted.) Entrants are allowed to post multiple photos, but only one photo per day. All IFC.com visitors can view and "rate" the photos that have been submitted.

Z ROCK is coming to IFC uncensored, uncut and commercial free on Sunday, August 24 for ten hilarious episodes. This semi-scripted comedy series follows a group of musicians leading a double life: by night they’re a hard-partying rock band, by day a Wiggles-style kids’ birthday band. Series highlights include recurring guest appearances by comedic icon Joan Rivers, comedians Dave Attell, Greg Giraldo, Gilbert Gottfried, with musicians Dave Navarro (Jane’s Addiction) and John Popper (Blues Traveler). Sebastian Bach (Skid Row), Dee Snider (Twisted Sister), Chris Barron (Spin Doctors) and comedian Patrice Oneal also join the mayhem.

About IFC
Operating under the mantra "always uncut," IFC (The Independent Film Channel) uncovers and champions alternative content and makes it available to audiences across multiple platforms: on air, online and on demand. In pursuit of what’s new, next and relevant, IFC presents clever, offbeat original series like "The Whitest Kids U’ Know" and "Z Rock" alongside thought-provoking original documentaries such as At the Death House Door and This Film Is Not Yet Rated. The network also offers exclusive web series, shorts, animation, and a comprehensive independent film library of award-winning titles and cult classics. IFC broadens the audience for independent culture through its exclusive live coverage of notable film and music events like the Independent Spirit Awards and South by Southwest. The network’s on demand offering, IFC Free, gives audiences the opportunity to watch premieres of all of IFC’s original series before they air on the linear network. IFC Media Lab offers financing, professional development and distribution opportunities for aspiring film makers. IFC is a subsidiary of Rainbow Media Holdings LLC.

Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York’s Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.

Press Contacts

  • Marie Stenberg