Networks:

ifcRANT The Magazine Increases Distribution and ifcRANT.com Goes Wireless

Now Available In The Air, At Stores,
On Palm Pilots, Over The Web And On
Screen
ifcRANT, The Independent Film
Channel’s
new consumer magazine bent on
expanding audiences’ access and exposure to all
things independent, has recorded a
significant growth in
retail distribution since its launch in May
2000.

 
On
Newsstands

Newsstand distribution of
ifcRANT The Magazine increased
80% with the release of the publication’s third
issue. Already available at over 500 independent
bookstores nationwide, ifcRANT
The Magazine has broadened its reach
through the recent additions of distribution
venues including
Books-A-Million and the
Barnes and Noble Superstores. 
The popularity of ifcRANT
The Magazine is also soaring on
US Air and
Delta Shuttles between New York
City and Washington, DC. The bi-monthly
periodical can now be found at renowned
independent film theaters, the Angelika
Film Center
, Village East
Cinema
and The Screening Room
in New York
and the Crest
Theater
in Sacramento, as well as 150
other theaters across the nation.
 
On
Wireless

ifcRANT
will also introduce Wireless Internet access via
Palm Computing platforms
October 2.  Palm VII users
can connect directly to content from
ifcRANT Online (www.ifcrant.com)
specially configured for wireless Web clipping
PDA service, while other Palm users can add
ifcRANT to their
Avantgo service.  The new
feature gives users portable access to select
magazine articles and to the full IFC
TV schedule.  The personalization
features allow users to send customized
reminders from their handheld devices to home
computers or friends as well as participate in
"Rant-Back!" to
generate reviews of editorial content inifcRANT The Magazine or
programming on IFC.
 
Online
ifcRANT
Online
has launched a weekly newsletter
highlighting content in the magazine and
alerting registered users of web exclusives as
well as contests and events. A new referral
service allows fans to email content synopses to
friends, helping others to discover new talent
and join the indie film community. 
ifcRANT Online delivers the
magazine’s complete print content, but also
draws readers into interactive participation
with the editors and other indie film
fans.  ifcRANT Online
provides a creative outlet for its
readers by allowing online users to offer
feedback and create their own
"rants" about the state of
the industry. Select responses and opinions are
included in subsequent print issues of the
magazine.
ifcRANT Increased
Distribution – page 2.
 
On-Air
True to
ifcRANT’s pledge to deliver the
first interactive, cross-platform publication,
film enthusiasts can also experience the voice
of independent film over the airwaves, withifcRANT On
Television
.  An extension of the
magazine, the insider rants are a series of
60-second segments airing on the network
interstitially between IFC
programming.  The segments are a forum for
prominent indie figures to pontificate on their
favorite subject or air their grievances. 
Outspoken Director Kevin
Smith
(Dogma)
reveals his theory
that the success or failure of a film should
fall equally on the shoulders of the director,
the guy who lugs cable and everyone in between,
while crass crusader John
Waters
(Cecil B. Demented)
gripes about his recent unsolicited
exposure to bizarre sexual behavior and bad
bathroom etiquette while flying the friendly
skies.  ifcRANT has also
shot short segments for television and the Web
featuring the cast and director of Chuck
& Buck, Denis Leary
(Jesus’
Son),
Frank Whaley(Swimming With Sharks),
Natasha Lyonne (But I’m a
Cheerleader),
and Chris Eigeman(The Last Days of
Disco),
who all join the ranks of the
ifcRANT On Television pioneers,
Nick Nolte
(Affliction) and Jim
Jarmusch
(Ghost Dog: Way of the
Samurai).
 
November/December Issue in
Print

In ifcRANT’s
November/December issue,
ifcRANT’s cover boy, actor
Willem Dafoe discusses two new
films (Shadow of the Vampire and Animal
Factory). 
Previous cover stories of
ifcRANT The Magazine featured
Billy Crudup (Jesus’ Son),
John Waters and
Michelle Rodriguez
(Girlfight). 
ifcRANT The Magazine
is a publication of The Independent Film
Channel
published bi-monthly in a
co-venture with
indieWIRE.
The Independent Film Channel
(IFC),
managed and operated by
Bravo Networks, is the
definitive movie channel on television
presenting the true spirit of independent film,
uncut and commercial-free 24 hours a day. 
IFC presents the most extensive
independent film library on television combined
with original series, live events and enhanced
new media programming.  More than just a
television network; IFC
delivers a highly distinctive movie-watching
experience. In 1997, The IFC Films
Division
was established to support
IFC’s initiative to create and
showcase quality independent films to the widest
audience possible.  IFC Films
consists of IFC
Productions
, a feature film production
company, and Next Wave Films, a
finishing fund company.  
IFC Interactive is a
division of The Independent Film Channel
focused on bringing high-quality
independent film content, including feature
films, short films, indie film festivals and
awards, to a wider audience of indie film fans
through high-speed and traditional Internet
services.  IFC Interactive is comprised of
ifcRANT (www.ifcrant.com),
IFC Online and
IFC
Broadband (www.ifctv.com).

Contact:

Elektra Gray
(516) 803-4542


egray@rainbow-media.com