LIFESKOOL Announces Additional On Demand Programming Series

My Baby Can Talk and Gametrotting to Premiere This Month

New York, July 11, 2007 – LIFESKOOL, Rainbow Media's free On Demand television network dedicated to providing exclusive content that inspires and informs, announced today the addition of two new programming series My Baby Can Talk, and Gametrotting, both premiering this month. My Baby Can Talk teaches hearing babies to communicate through sign language and Gametrotting gets inside the latest trends, features and issues of the gaming world covering topics such as MMOs (Massively Multiplayer Online games), pro-gaming, the future of handheld gaming, Xbox Live online gaming and much more.

"As we continue to expand our unique programming slate for LIFESKOOL, we are committed to developing content that helps individuals make the most of their lives," stated Daniel Ronayne, General Manager of LIFESKOOL. "By focusing on engaging and inspiring learning experiences, we are filling an important content void in the marketplace. The addition of these two new high-quality programming series speaks to our vision of providing programming that broadens and enriches the lives of our viewers."

LIFESKOOL, formerly known as MagRack, was re-branded as part of Rainbow Media's broad expansion of its Video-On-Demand services. The service remains the only free VOD network dedicated to helping individuals make the most of their lives by offering entertaining and exclusive content that inspires and informs.

Following are more details on the new original on-demand series:

My Baby Can Talk:
Premiering this month, My Baby Can Talk helps parents give their babies the tools they need to bridge the gap between the time babies can communicate and the time they can actually speak, teaching babies American Sign Language (ASL) in a format that is engaging and entertaining. Each 10 – 15 minute episode includes soothing classical music, real world images and delightful puppet shows to teach simple sign gestures for foods, people, objects, actions and more. Both pre-verbal babies and parents demonstrate all the signs presented in the series, all based on American Sign Language (ASL). A Parent Tutorial will also be available, focusing on key guidelines to begin signing with babies. My Baby Can Talk is produced by Baby Hands Productions and will air within LIFESKOOL's Kids & Family category beginning July 12.

To help promote the launch for My Baby Can Talk, LIFESKOOL has also created an exclusive Baby Sign Language video that will be available online at to help celebrity babies cope with the pressures of sudden fame. This web tutorial, adapted from this new series will help pre-verbal celebrity babies faced with a multitude of situations which they would love to comment on… if only they could talk! Example phrases include "No pictures please!" "Do I look fat in this diaper?" "Time to go shopping!" and "Let's have our next play date in Hawaii!"

Premiering on July 19, Gametrotting will air within the network's popular Video Gaming category. Hosted by expert gamer Jonathan Drubner, the 8 episode series will cover the biggest trends, facets, and issues of the gaming industry. Whether you're a hard-core gamer or a total newbie, each episode will illuminate one of the key elements of this thriving world. Episodes will feature such topics as the rise of MMOs (Massive Multiplayer Online games); Live Nation; Pro-Gaming; and Virtual Business, among others. With compelling interviews from gaming experts and insiders, as well as precision crafted game footage, this series will truly encompass the latest and greatest in gaming. In addition, exclusive web content with behind the scenes footage and four, 90-second webisodes will also be available on

LIFESKOOL is the only FREE On Demand television network dedicated to helping viewers jumpstart their lives with exclusive content that inspires and informs. With new shows to choose from each week featuring a broad array of expert on-air personalities and hosts, LIFESKOOL offers something for everyone with shows such as Gamer Dojo, Guitar Xpress, The Cars You Want with Ezra Dyer, John Lithgow's Paloozaville and many more. LIFESKOOL, formerly known as Mag Rack, launched in 2001 as the first television network to produce original entertainment created exclusively for On Demand. LIFESKOOL is owned by Rainbow Media Holdings LLC and distributed via cable operators to more than 11 million homes nationwide. For more information, visit

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.

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