LIFESKOOL Announces New Original Magic Series Turning Tricks

Series Starring Famed Magician Justin Kredible
Premieres This Fall

New York, August 8, 2007 – LIFESKOOL, Rainbow Media's free On Demand television network dedicated to providing exclusive content that inspires and informs, announced today a new original series Turning Tricks, scheduled to premiere in October. The nine episode series, shot in quality high definition, is hosted by 26-year-old magician Justin Kredible, who has been dazzling crowds with his unbelievable tricks and illusions since age eleven. Each show features revealing secrets behind some of the greatest magic tricks of all time, with step-by-step instruction on how to perform them.

"As we continue to expand our unique programming slate for LIFESKOOL, we are committed to developing content that entertains and enriches the lives our audience," stated Daniel Ronayne, General Manager of LIFESKOOL. "Magic is an ageless pastime, speaking to children and adults alike, and Justin Kredible creates an engaging learning experience that definitely keeps you guessing. Turning Tricks joins LIFESKOOL's impressive slate of programming, that engages viewers in a unique and informative way."

Set in Mo Pitkins', a staple of New York City's East Village, each episode features Justin working his magic in front of a live audience teaching three amazing tricks and revealing the secrets behind each. Using an assistant from the audience, he breaks down the basics of each trick, making it easy to learn with the On Demand ability to pause and rewind until you've mastered the art of deception and misdirection. He ends each episode performing one of his incredible signature tricks to further inspire aspiring magicians.

One of the busiest magicians in the country, Justin frequently appears on "The Rachael Ray Show," has worked the red carpet for Nickelodeon's Kids Choice Awards, and has made appearances on "The Today Show" and "The Dennis Miller Show." He also performs more than 300 live shows a year, spanning from college campuses to Bally's Hotel and Casino in Las Vegas.

LIFESKOOL, formerly known as MagRack, was re-branded as part of Rainbow Media's broad expansion of its Video-On-Demand services. To learn more about LIFESKOOL please visit www.

LIFESKOOL is the only FREE On Demand television network dedicated to helping viewers jumpstart their lives with exclusive content that inspires and informs. With new shows to choose from each week featuring a broad array of expert on-air personalities and hosts, LIFESKOOL offers something for everyone with shows such as Gamer Dojo, Guitar Xpress, The Cars You Want with Ezra Dyer, John Lithgow's Paloozaville and many more. LIFESKOOL, formerly known as Mag Rack, launched in 2001 as the first television network to produce original entertainment created exclusively for On Demand. LIFESKOOL is owned by Rainbow Media Holdings LLC and distributed via cable operators to more than 11 million homes nationwide. For more information, visit

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.

Press Contacts

  • Jill Dortheimer