New York, NY, February 22, 2002 – Rainbow Advertising Sales Corporation (RASCO) announced today that Liz Koman has been named senior vice president of AMC/WE: Women's Entertainment National Advertising Sales. Koman will oversee all advertising sales and sponsorship initiatives and manage the day-to-day operation of all ad sales related functions, including setting and implementing sales strategies and creating revenue goals. She will be based in New York and report directly to Arlene Manos, president of Rainbow National Network Advertising Sales.
"AMC and Women's Entertainment deliver powerful programming and offer advertisers unparalled reach to some of the most desirable audiences on cable television today," said Manos. "Liz will be a huge asset in leveraging these key demographics. As we head into an unpredictable upfront selling period, her wide-ranging knowledge of the industry will be invaluable to our national sales team. We are very happy to have her on board."
Koman most recently was the senior vice president and general sales manager at USA Network. In her role, she was responsible for the New York sales staff and three regional offices. In addition to leading these sales teams, Koman coordinated sales strategy with the senior vice president of marketing as it related to advertising sales and worked with the scheduling and acquisitions department to ensure maximum revenue benefit of all additions and changes to the programming line-up. Prior to joining USA Network in 2000, Koman had been senior vice president of advertising sales for Tribune Entertainment Company since 1998. She joined Tribune from Eyemark Media Sales where she had been vice president and Eastern sales manager since 1994.
"AMC and Women's Entertainment offer some of the most highly coveted demographics in the cable industry. They present an untapped, innovative marketing platform for advertisers looking to differentiate themselves in this soft economy, " said Koman. "I look forward to working with the RASCO team as bring these opportunities to the marketplace."
About Rainbow Advertising Sales Corporation
Formed in 1984, Rainbow Advertising Sales Corporation (RASCO), the advertising division of Rainbow Media Holdings, Inc., is the cable industry's largest and most diverse advertising representation firm. With a staff of more than 500 sales professionals in 32 offices nation wide, RASCO manages New York Local Sales, New York Interconnect (NYI), News 12 Sales, MetroChannels, MuchMusic USA, Bravo Networks, AMC Networks and Interactive Sales.
American Movie Classics (AMC) is a premiere 24-hour movie network dedicated to the world of American film. With one of the finest, most comprehensive libraries of popular films, and a diverse blend of original series, documentaries and interstitials, AMC offers an elegant and contemporary entertainment destination. AMC is a fully distributed network reaching over 82,000,000 U.S. homes (as of Jan. 2002) and ranking #16 in size among all 55 networks.
Since its launch in 1984, AMC has been dedicated to deepening the movie experience for its viewers, featuring film-loving celebrity hosts and an increasingly visible, critically-acclaimed slate of original programming. AMC has more than doubled its original programming over the past 3 years and garnered many of the industry's highest honors, including five Emmy awards.
About WE: Women's Entertainment
WE: WOMEN'S ENTERTAINMENT is a service of AMC NETWORKS. WE: WOMEN'S ENTERTAINMENT gives women a chance to relax and a way to recharge through entertainment that connects them on an emotional level. WE: WOMEN'S ENTERTAINMENT features the largest collection of women's interest films, inspiring original series and topical specials. The network currently has 43 million subscribers.
About Rainbow Media Holdings, Inc.
A subsidiary of Cablevision Systems Corporation (NYSE: CVC) and NBC, Rainbow Media Holdings, Inc. manages Bravo, The Independent Film Channel, American Movie Classics, We: Women's Entertainment, MuchMusic USA, Rainbow Sports, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net. Metro-Goldwyn-Mayer Inc. (NYSE:MGM) owns a 20 percent stake in four of Rainbow's national networks – AMC, Bravo, The Independent Film Channel and WE: Women's Entertainment.