Partnership Further Signifies Mag Rack's Commitment to Offering Tools That Promote Self-Improvement and Living a Fuller Life
New York, NY, October 5, 2006 – Mag Rack, the premier on-demand television network, announced today that it will serve as the official television sponsor of the highly-anticipated 'The Power Within' conference. The event will feature a power-packed line-up of guest speakers touching on a variety of self-improvement topics including leadership, motivation, management, success strategies and entrepreneurship. Speakers include: world champion cyclist Lance Armstrong, former Disney head Michael Eisner, and reality-tv Producer Mark Burnett, among others. Over the past five years, Mag Rack has established itself as a leader in the growing VOD marketplace and continues to reinforce its position by creating compelling original programming that is exclusively for the emerging platform and a valuable, life-enriching tool for viewers. The event will be held on Friday, October 6 from 8:30 am to 5:30 pm at the Jacob K. Javits Convention Center in New York City.
"We are thrilled to be involved with such an important and powerful event," said Daniel Ronayne, Executive Vice President and General Manager of Mag Rack. "The Power Within organization is a perfect match for the Mag Rack brand. We are committed to providing our viewers with original content that is engaging, entertaining and personally relevant. Like The Power Within, our vision – through our programs – is to provide audiences with helpful tools and information to lead a fuller life. This partnership furthers that mission."
As the exclusive television sponsor, Mag Rack will receive brand presence on-air within the event's TV spot running in the New York market during the week leading up to the conference. Mag Rack will also receive online recognition of its sponsorship on The Power Within's website. On site at the conference, a promotional video highlighting Mag Rack's wide selection of personally relevant programming will be screened, and the network will receive presence on all event signage as well as a full-page advertisement in the event magazine.
The Power Within (www.powerwithin.com) produces conferences and training programs for the general public and corporations including full-day inspirational, motivational and entertaining events with the power to ignite the spirit. More than 100,000 people have participated in Power Within conferences across North America. Their events offer the chance to learn from real world experts who, in an entertaining environment, empower the audience to take action immediately and transform lives forever.
About Mag Rack
Mag Rack ignites viewers' interests and establishes On Demand television as an entertainment destination. The premier On Demand television network, Mag Rack helps viewers get into the things they love-from cars to guitars, motorcycles to fitness, kids shows to video games, relationships to pets-by showcasing expert on-air personalities and dynamic programs that inspire them to go even further. Mag Rack is the first television network to produce original entertainment created exclusively for on-demand. With shows such as Katie Brown @ Home, 24seven gamer, Guitar Xpress, The Pet Shop with Marc Morrone and John Lithgow's Paloozaville, Mag Rack's "TV for Whatever Turns You On" puts the viewer in control of their own potential by providing 24/7 "always on" programming that is truly exciting and that cannot be found elsewhere on television. For more information, visit www.magrack.com.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.