NEW YORK, NY, March 21, 2007 – Rainbow Media’s original on-demand networks, LIFESKOOL and SPORTSKOOL, announced today the appointment of Marie Stenberg as the Vice President of Public Relations. Recently launched, LIFESKOOL is the only free on-demand network dedicated to helping individuals make the most of their lives by offering entertaining and exclusive content that inspires and informs; and SPORTSKOOL is the first television network dedicated to delivering in-depth, one-on-one sports training and expert instruction with world class athletes. Marie will report to Ellen Kroner, Senior Vice President of Corporate Communications and Marketing for Rainbow Media.
“Marie joins the team at an exciting time, as both LIFESKOOL and SPORTSKOOL ramp up their original programming and experience record growth. Marie embodies the right mix of experience, strategy and creativity to amplify the voices of these growing brands,” said Kroner. “We look forward to adding Marie’s strong experience and success in creating buzz-building campaigns to both networks.”
In her new role, Stenberg will be responsible for developing, directing and implementing business and consumer public relations strategies and external communications activities to relevant audiences, including the media, customers, television and new media industries, potential advertisers and sponsors, and the networks’ cable affiliates. She will also act as counsel to senior management in building long-term strategies for communicating LIFESKOOL and SPORTSKOOL’s aggressive business and programming initiatives.
Prior to joining Rainbow Media, Stenberg served as vice president of the corporate technology practice for Cohn & Wolfe, an international public relations firm. In addition, she also worked for Rainbow Media’s parent company Cablevision Systems Corporation from 2004-2006 as director of media relations for the company’s Optimum suite of consumer services – iO: Interactive Optimum, Optimum Online and Optimum Voice. Stenberg began her career with Connors Communications, a strategic public relations firm and online marketing agency.
Ms. Stenberg earned her Bachelor of Arts degree in communication from Saint Mary’s College of California. She is currently a member of the Cable & Telecommunications Association for Marketing (CTAM).
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.