The second season premiere of “McLeod’s Daughters” on WE: Women’s Entertainment, on Saturday, March 19 at 10 pm, garnered a record primetime HH rating and record deliveries and concentrations in all three target demos for the series within the time period (Sat 10-11 pm).
The episode, The Drover’s Connection, posted the series’ highest primetime rating ever in the time period (Saturday, 10-11 pm) with a 0.35 HH rating. The telecast also posted the highest ever deliveries and concentrations in all three target demos – W18-49 (593 / 113,000), W25-49 (478 / 91,000) and W25-54 (729 / 139,000).
WE: Women’s Entertainment has put significant marketing and PR support behind the second season launch of the hit series, “McLeod’s Daughters.” The consumer marketing campaign includes: print ads in US Weekly, People, TV Guide, Soap Opera Digest and Soap Opera Weekly; specially produced on-air spots running on broadcast shows, including Oprah and Dr. Phil, in NY, LA and Chicago; national spot cable; radio ads in the top 15 markets; online banners at Yahoo!, E!, Soap Central and Soap City, among other sites; and episodic information and quizzes at WE’s website, www.we.tv.
To complement the advertising, WE partnered with People magazine on an exclusive national sweepstakes, offering viewers the chance to win a trip for two to Australia. The winner will receive two roundtrip airfare tickets; five nights in Sydney; 3 nights in Adelaide (near the set of “McLeod’s Daughters”); a full day on the set with the cast and crew of “McLeod’s Daughters”; one night in Australia’s wine country, Barossa Valley, and a winery tour. Viewers can enter to win at www.people.com/wetv between March 11 and May 1. The winner will be chosen through a random drawing.
Source: Nielsen Media Research, 3/19/05 10pm