Former (RED)TM and Omnicom Group Executive will Lead Network’s
Cross Platform Marketing and Branding Strategy
New York, NY, January 25, 2012 – Sundance Channel has tapped Monica Bloom as its senior vice president of Marketing, effective immediately. Bloom was formerly head of brand strategy and development for (RED), the New York based organization created by Bono and Bobby Shriver to drive corporate profits into the fight against AIDS. Prior to that, Bloom served as senior vice president, Integrated Marketing, for Omnicom Group. Based in New York, Bloom will report to Sarah Barnett, General Manager, Sundance Channel.
In her new role, Bloom will establish and evolve strategic brand positioning for Sundance Channel as the network continues to deliver high-quality, distinctive non-fiction shows alongside independent films and an increased number of original scripted series. She will oversee marketing activity across all platforms in order to drive audience growth and further establish a clear value proposition in the cable digital tier and satellite space. Bloom will identify and drive execution of key marketing partnerships that impact brand perception as well as oversee strategic ideation and execution of all branded entertainment.
“Monica recognizes the value of innovation and has a proven track record of leveraging the unique attributes of influential brands to make an impact,” stated Sarah Barnett, Sundance Channel General Manager. “Sundance Channel is about being fresh, different and inspired– and Monica is exactly the kind of marketing guru who will avoid traditional dinosaur marketing while protecting the sheen of our brand and driving our business.”
Prior to joining Sundance Channel, Bloom spent three and a half years as the head of brand strategy and development at (RED), where she was instrumental in defining the brand voice of (RED), which has helped bring in over $180 million of contributions worldwide to fight AIDS in Africa. Prior to (RED), Bloom served as the senior vice president of Integrated Marketing at Omnicom Group, where she led core integrated marketing strategies and campaigns for various divisions of Bank of America. Bloom has also worked at numerous marketing firms, handling successful campaigns for clients such as Kraft/Nabisco, Gerber, American Express Financial Advisors, Miller, Coca Cola and UPS. Her work has been recognized in numerous Top 10 lists for ad campaigns, including USA Today and Adweek, and won a 2002 Effie Award for her UPS NASCAR campaign. She is also a volunteer and mentor, working with organizations such as amfAR and VCU Brandcenter.
Bloom graduated from Clemson University with a Bachelor of Arts degree.
About Sundance Channel
Sundance Channel is the destination for What’s Next, Now. Showcasing both today’s creative icons and the emerging talent of tomorrow, Sundance Channel tells credible, authentic and emotionally immersive stories of invention, fashion, film, travel, design and enterprise. The network’s originals include the social media phenomenon Girls Who Like Boys Who Like Boys and All on the Line starring Joe Zee. Launched in 1996, the network provides perspectives dedicated to founder Robert Redford’s mission to celebrate creativity. Sundance Channel was acquired by AMC Networks (formerly Rainbow Media Holdings) in 2008.
About AMC Networks Inc.
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, Sundance Channel, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates AMC/Sundance Channel Global, an international programming business, and AMC Networks Broadcasting & Technology, a full-service network programming feed origination and distribution company.