MuchMusic USA Among Top Five Most Popular Television Channels Say Teens

Recent Jack Myers Study Examined Popularity and Usage of 19 Major Networks

New York, NY – December 13, 2001 – MuchMusic USA, the nation’s only viewer driven all-music network, has been ranked among the top five most popular network channels by teens ages 13 to 17 years old according to a new Jack Myers survey.

Myers Media Brand Tracker: Survey of Teens on Media Usage Patterns and Preferences, examined teen attitudes toward the brand equity of 19 major networks and their behavior patterns of daily TV watching and online activity. MuchMusic USA rated number five in this key demographic, scoring higher than NBC, ABC, CBS, UPN, the Cartoon Network, and the Disney Channel among others and was the only digital network rated in the top ten.

“MuchMusic is capturing the attention of teens across the country,” stated Bob Dahill, senior vice president for MuchMusic’s Ad Sales. “Our programming provides viewers with an unprecedented level of interactive involvement and an overall dedication to creating cutting edge cross-platform content. This high rating is important because it means that our visions for a viewer driven all-music network is reaching our key audience.”

In addition to the general ranking, MUCH also ranked third among 13-15 year olds, fifth among overall females teens, and sixth among male teens. In addition, the study showed that 80% visit the Web sites of their favorites television networks and 48% simultaneously watch television while using the network’s Web site.

“We are particularly pleased to be the only digital network in a list of established primarily analog distributed networks. This distinctions validates MuchMusic USA’s viewer driven credo of ‘Get a camera, get online and get involved,” stated Lisa Schwartz, senior vice president for MuchMusic’s Affiliate Sales and Marketing. “MUCH is changing the face of interactive programming with shows like MixTape Masterpiece, Tastemakers, Over Fresh, Random Intelligence and its viewer made video technology. Our fresh and innovative approach to programming an all music network is a competitive alternative to other music programming and we will continue to respond to this key demographic in the future.”

Since 1981, The Jack Myers Report has provided business-to-business research for and about the media industry and is a leading Edge Economic Research, Competitive Intelligence and Customer Satisfaction Studies for the Media Industry. Its company mission is to expand its market position as an indispensable resource for companies engaged in the media industry by providing custom and syndicated economic research, market insights and analysis, competitive intelligence, customer satisfaction studies, plus long-term strategic counsel. For more information about the survey please contact Jack Myers, LLC at or

About MuchMusic USA

MuchMusic USA is the only independent music network, featuring music videos and live concerts in an all-music-all-the-time format. The channel features viewer influenced and generated music programming. On MuchMusic USA, viewers voice their opinions, influence what’s on the air, participate in discovering new music and even create music video programming to air on the network. For more information about MuchMusic USA, please visit our Web site at

About Rainbow Media Holdings, Inc.

A subsidiary of Cablevision Systems Corporation (NYSE: CVC) and NBC, Rainbow Media Holdings, Inc. manages Bravo, The Independent Film Channel, American Movie Classics, We: Women’s Entertainment, MuchMusic USA, Rainbow Sports, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net. Metro-Goldwyn-Mayer Inc. (NYSE:MGM) owns a 20 percent stake in four of Rainbow’s national networks – AMC, Bravo, The Independent Film Channel and WE: Women’s Entertainment.

A new series of Cablevision common stock — Rainbow Media Group tracking stock (NYSE:RMG) — began trading on the NYSE on March 30 2001. The assets that comprise Rainbow Media Group tracking stock include: American Movie Classics, Bravo, The Independent Film Channel, WE: Women’s Entertainment, MuchMusic USA, Rainbow’s interest in the national service FOX Sports Net, Rainbow’s five regional sports channels outside of the New York market, and Rainbow Network Communications.


Matthew Frankel

Rainbow Media


Jocelyn Johnson
Sloane & Company