MuchMusic USA Offers Fans a Special Performance by Alanis Morissette

Kick-Off of “Class Dismissed” National Contest for Fans to Win a Special Visit and Performance by Alanis at Their High School

Fans Create Their Own Alanis Music Video to Win

New York, NY – July 20, 2001 – MuchMusic USA, the nation’s only viewer-driven all music network, today announced a national contest for viewers to win a visit and exclusive performance from music recording artist Alanis Morissette.

The MuchMusic USA event called “Class Dismissed”, created by TIDAL 4, a convergence production company, is an exclusive on-air and online event where the winner of the national contest will be dismissed from class for a personal visit with Alanis and attend an intimate performance by the recording artist at their high school. The Class Dismissed contest runs from July 25th through August 17th and the grand-prize winner will be selected in September, but kept a secret until Alanis arrives at the winner’s school.

To enter the contest, MuchMusic USA is asking fans to create their own video of Morissette’s hit single “Ironic,”; off the Jagged Little Pill album. To do this, fans should go to the Web site and use the new Videolator technology to create their very own Alanis music video. The top forty video entries will be posted online where viewers will vote for twenty-five semi-finalists between August 18th and the 22nd. The semi-finalists will receive MuchMusic USA T-shirts and ten finalists will receive specially autographed merchandise by Alanis Morissette. The top ten finalists will also submit a two-minute video of themselves explaining why they love Alanis Morissette and their viewer-made video will be aired on the MuchMusic USA television network.

“MuchMusic USA is about connecting fans to their music and Class Dismissed is a very exciting way for us to bring the music to our viewers,” said Norm Schoenfeld, vice president of programming for MuchMusic USA. “We have a great sense of community with our viewers and this type of synergy between the music and the fans is why we believe MuchMusic USA is making a difference in music television.”

Class Dismissed will air on November 22nd, as a one-hour show that includes performance footage, documentary footage from the contest winner’s visit with Alanis and commentary from fans.

About TIDAL 4
TIDAL 4, a production division of Mosaic Media Group, is a convergence entertainment company that creates, develops and produces talent-driven content for television and the Web. TIDAL 4 creates properties that allow top talent unprecedented freedom in all forms of media beginning with the integrated TV/Web experience.

TIDAL 4 principals Lisa Hendricks, Beth Broday and Amber Cordero have two decades of combined expertise in all aspects of entertainment and technology. By providing talent with their unique blend of creative, business and tech savvy, TIDAL 4 supports the ever-changing needs of the nascent broadband worlds.

About MuchMusic USA
MuchMusic USA is the only independent music network, featuring music videos and live concerts in an all-music-all-the-time format. Beginning Summer 2001, the channel will feature viewer influenced and generated music programming. On MuchMusic USA, viewers voice their opinions, influence what’s on the air, participate in discovering new music and even create music video programming to air on the network. For more information about MuchMusic USA, please visit our Web site at

About Rainbow Media Holdings, Inc.
A subsidiary of Cablevision Systems Corporation and NBC, Rainbow Media Holdings, Inc. manages Bravo, The Independent Film Channel, American Movie Classics, We: Women’s Entertainment, MuchMusic USA, Rainbow Sports, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net. Metro-Goldwyn-Mayer Inc. owns a 20 percent stake in four of Rainbow’s national networks – AMC, Bravo, The Independent Film Channel and WE: Women’s Entertainment.

A new series of Cablevision common stock — Rainbow Media Group tracking stock (NYSE:RMG) — began trading on the NYSE on March 30 2001. The assets that comprise Rainbow Media Group tracking stock include: American Movie Classics, Bravo, The Independent Film Channel, WE: Women’s Entertainment, MuchMusic USA, Rainbow’s interest in the national service FOX Sports Net, Rainbow’s five regional sports channels outside of the New York market, and Rainbow Network Communications.


Jocelyn Johnson
Sloane & Company