Jericho, NY – July 30, 2001 – Rainbow Advertising Sales Corporation (RASCO), the advertising subsidiary of Rainbow Media Holdings, Inc. and the cable industry's largest and most diverse advertising representation firm, announced today the promotion of Nancy LaPerla to senior vice president of advertising and sponsorships sales for AMC Networks. LaPerla will be responsible for all advertising sales and sponsorship initiatives for two of cables most valuable advertising vehicles, American Movie Classics (AMC) and WE: Women's Entertainment. She will report directly to Chris Kager, president of national advertising sales for RASCO.
"In her new role, LaPerla is responsible for the day-to-day operation of all ad sales related functions, including managing and expanding her sales staff, setting and implementing sales strategies and creating and meeting revenue goals," said Kager. "Nancy, whose efforts led to the advertising relationship between Rainbow and Johnson & Johnson, has proven to be a driving force behind two of the fastest growing advertising and sponsorship franchises in cable television, American Movie Classics and its sister network, WE: Women's Entertainment."
LaPerla first joined AMC in March 1990 as director of marketing. In this capacity, she conceived, developed and directed affiliate promotional campaigns to support the rollout of AMC from 18 million to 65 million subscribers. She developed and implemented award-winning advertising strategies that resulted in increased consumer awareness of the network by 70%. She also engineered a host of visibility and revenue building strategic alliances with major entertainment and retail revenues including United Artists Theaters and Waldenbooks.
LaPerla's career includes outstanding track records with top tier companies such as Group W Satellite Communications and E! Entertainment Television. She was at the center of the dawn of the digital revolution as vice president of consumer marketing for GTE Corporation's mainStreet Interactive Television. While at GTE, LaPerla was responsible for advertising sales, consumer and trade marketing, research and public relations for the nation's only commercially available interactive television system. Her efforts facilitated new protocols and reporting standards for interactive advertising applications that are now employed across the industry.
LaPerla's efforts have earned numerous awards, including Gold and Silver New York Festival Awards, 11 CTAM Awards for Marketing Excellence, and two Beacon Awards for public affairs. A graduate of Emerson College, La Perla currently resides in Stamford, Connecticut with her husband and two children.
About Rainbow Advertising Sales Corporation
Formed in 1984, Rainbow Advertising Sales Corporation (RASCO), the advertising division of Rainbow Media Holdings, Inc., is now the cable industry's largest and most diverse advertising representation firm. With a staff of more than 500 sales professionals in 32 offices nationwide, RASCO manages nine divisions including: Local, New York Interconnect (NYI), Regional News Rep (RNR), News 12 Sales, MetroChannels, MuchMusic, Bravo Networks, AMC Networks and Interactive Sales.
About Rainbow Media Holdings, Inc.
A subsidiary of Cablevision Systems Corporation (NYSE: CVC) and NBC, Rainbow Media Holdings, Inc. manages Bravo, The Independent Film Channel, American Movie Classics, We: Women's Entertainment, MuchMusic USA, Rainbow Sports, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net. Metro-Goldwyn-Mayer Inc. (NYSE:MGM) owns a 20 percent stake in four of Rainbow's national networks – AMC, Bravo, The Independent Film Channel and WE: Women's Entertainment.
A new series of Cablevision common stock — Rainbow Media Group tracking stock (NYSE:RMG) — began trading on the NYSE on March 30 2001. The assets that comprise Rainbow Media Group tracking stock include: American Movie Classics, Bravo, The Independent Film Channel, WE: Women's Entertainment, MuchMusic USA, Rainbow's interest in the national service FOX Sports Net, Rainbow's five regional sports channels outside of the New York market, and Rainbow Network Communications.