New On-Air and Online Look for IFC Captures the “Fresh, Unexpected Look” of Independent Film

An all-new on-air and online design for The Independent Film Channel (IFC) will capture the fresh, unexpected look of independent films and relate to the "smart, young, quirky, innovative and design-conscious" people who watch them, according to Ed Carroll, Executive Vice President and General Manager, Bravo Networks.

The on air re-design — created and developed by New York-based design firm, General and Specific