“Fear the Walking Dead” Makes AMC Global a Top Ten Channel in Key Regional Markets
Series is the #1 Series Premiere in US Cable History in Total Viewers and All Key Demos
New York– August 27, 2015 – Following its worldwide launch less than a year ago, AMC Global’s premiere of “Fear the Walking Dead” across Europe, Latin America, Asia, Africa, and the Middle East resulted in record breaking audience numbers, making AMC Global a top ten network for the night in key regional markets. In the U.S., the series premiere delivered 10.1 million live/same day viewers, becoming the #1 series premiere in cable television history for total viewers and all key demos.
One of this year’s most anticipated new series, “Fear the Walking Dead” debuted worldwide simultaneously on 23 August at 9:00 p.m ET/PT with repeats in local time zones during primetime. AMC will launch in the UK for the first time later this month. The network will launch exclusively on BT TV on 28 August and “Fear the Walking Dead” will premiere to UK audiences on 31 August.
Ed Carroll, AMC Networks COO, stated: “We thank our international partners for working with us to make AMC available throughout the globe and for helping us to quickly establish AMC as a leading network among their subscribers. We couldn’t be more pleased with the passionate global response to this show, and we applaud the talented creators, producers and cast for their terrific work as we look forward to bringing more ‘Fear’ to audiences worldwide.”
The series also had strong social media results. Four days leading up to the premiere, the first three minutes of the pilot were released on Facebook, resulting in over six million views worldwide at the time of Sunday’s premiere, with two million views alone in Latin America, 600,000 in the UK, and 300,000 in Spain.
“Fear the Walking Dead,” has already received a 15-episode order for the second season which will air on AMC Global in 2016.
Global Ratings Highlights (Live/Same Day):
In Latin America, FEAR quadrupled the network’s primetime audience in key markets making AMC among the top ten most watched entertainment networks throughout the region.
In Brazil, where the newly launched network has only 30% distribution, AMC was #11 among all international entertainment networks, among all cable and satellite platforms and in the P18-49 demographic.
In Central Europe, FEAR in Hungary delivered a 1.8 share among A18-49, more than doubling the network’s daily average and becoming AMC Global’s highest rated premiere to date. AMC also became the #8 most viewed channel among all cable and satellite platforms and #9 in A18-49. In Bosnia, the series aired on two platforms, AMC and OBN and delivered a 4.9 share among A18-49.
In Spain, AMC Global became the #3 most viewed channel among all cable and satellite platforms for the day with a 6.3% share, which is the best ever for the network. During the FEAR broadcast, the series led pay TV with an 8.9% share, the highest since the channel was launched in Spain in November 2014 and increased the time slot by 376%.
About “Fear the Walking Dead”
Living in the same universe as “The Walking Dead,” “Fear the Walking Dead” is a gritty drama that explores the onset of the undead apocalypse through the lens of a fractured family. Set in a city where people come to escape, shield secrets, and bury their pasts, a mysterious outbreak threatens to disrupt what little stability high school guidance counselor Madison Clark (Kim Dickens) and English teacher Travis Manawa (Cliff Curtis) have managed to assemble. The everyday pressure of blending two families while dealing with resentful, escapist, and strung out children takes a back seat when society begins to break down. A forced evolution, a necessary survival of the fittest takes hold, and our dysfunctional family must either reinvent themselves or embrace their darker histories.
“Fear the Walking Dead” is executive produced by Robert Kirkman, Gale Anne Hurd, Greg Nicotero, David Alpert and showrunner David Erickson and produced by AMC Studios. The series stars Kim Dickens as Madison, Cliff Curtis as Travis, Frank Dillane as Nick, Alycia Debnam-Carey as Alicia, Elizabeth Rodriguez as Liza, Ruben Blades as Daniel, Mercedes Mason as Ofelia and Lorenzo James Henrie as Chris.