Nonstop Television AB Inks First Download-to-Own Distribution Deal for VOOM HD Channel

Scandinavian Online Content Provider film2home to Offer Channel's HD Programming via Download-to-Own

Stockholm, Sweden – July 18, 2007 – Furthering the reach of VOOM HD throughout Scandinavia, NonStop Television AB has signed a deal with film2home to make the channel's high-definition (HD) programming available for sales on-demand. The Download-to-Own (DTO) service, which launches today, will initially be available to residents in Sweden, Norway and Finland. Today's news marks both the first online distribution deal for the global VOOM HD channel and the first deal of its kind in the Scandinavian market.

"We are very proud to be first out in Scandinavia making HDTV programming available for sales on-demand," said Ignas Scheynius, CEO NonStop Television AB. "This is also the first on-demand distribution deal made for the VOOM HD channel concept worldwide – confirming NonStop Television's position in the front row of television development."

Added Glenn Oakley, Senior Vice President, Global Operations and Business Development for VOOM HD Networks: "This is a natural progression for VOOM HD global channel, as it already appeals to early adopters, who have embraced high-definition and other emerging technologies. We are very happy to work with NonStop in making our channel content available through the film2home platform."

VOOM HD redefines television with the largest and most diverse collection of high-definition programming anywhere in the world. The channel's exclusive content offers the international marketplace a passionate perspective on adventure travel, fashion, luxury lifestyle, art, live concerts, action sports and video gaming. Film2home will distribute selections from VOOM HD's schedule of high-end HD programming from all over the world at the website: – all offered in perfect picture quality.

Establishment of the VOOM HD channel has been a success story in the Scandinavian and Baltic regions since the agreement between NonStop Television and VOOM HD's parent company, U.S.-based Rainbow Media, was initiated at MIPCOM in October 2006. The HD channel is currently available in Sweden, Denmark, Norway, Finland, Estonia and Latvia through leading operators.

About VOOM HD Networks

Rainbow's VOOM HD Networks comprise the world's largest suite of high-definition content for distribution. With programming in categories as diverse as sports, movies, fashion, music and art, the VOOM HD Networks are available in the U.S. on cable and satellite via Cablevision's io Digital Cable and Echostar's DISH Network, respectively. The 24/7 linear VOOM HD channel, which is available globally, is currently distributed in Scandinavia, Estonia, Latvia and the Middle East, and will debut in Hong Kong and Singapore in July 2007. Similarly, select VOOM HD programming is available worldwide and has been licensed to viewers in more than 100 countries. Building on Rainbow's history of original programming innovation, VOOM HD was developed to meet the growing worldwide demand for quality high-definition programming.

Read more about VOOM HD at:

VOOM HD is distributed by NonStop Television AB, a company within the Millennium Media Group AB (MMG) based in Stockholm, through an agreement with Rainbow HD Holdings LLC. The NonStop Television's channel portfolio also includes the entertainment channel Star!, the action movie channel Showtime, the quality movie channel Silver, the HDTV-channel LUXE.TV as well as the classical music channel Mezzo. MMG also holds the subsidiaries: NonStop Entertainment AB, NonStop Sales AB and PrimeText International AB. Read more at

Press Contacts

  • Johanna Lof,
    Press Manager. Nonstop Television AB
    Direct phone: +46 8 673 9943
    Mobile: +46 70 754 9943

    Kristien Brada-Thompson / Marylou Johnston,
    Priority Public Relations
    Phone: 1-661-964-0333 / +33 493 80 25 81
    Email: /