Off the Fence announced today that it has secured an exclusive distribution deal with WE tv, the US women’s network that reaches nearly 72 million US households and is part of Rainbow Media Holdings LLC.
The deal will see Off the Fence distributing 220 hours of television and video content around the world (outside the US) including original programmes made specifically for WE tv including documentaries such as Secret Lives of Women (58×44’), in which women reveal their deepest, darkest secrets; and Little Miss Perfect (6×44), a pageantry series that focuses on twelve young girls’ quest for the "Little Miss Perfect" crown. WE tv also offers transformative programming such as its latest hit series The Locator (10×22’), which reunites lost family members and friends. WE tv has become the US destination for all thing bridal with hit series such as Platinum Weddings (76×22’), a production that enters the world of US $500.000 plus weddings, Amazing Wedding Cakes (6×22’), in which cake masters design elaborate, delicious creations; and My Fair Wedding (6×44’) starring celebrity party planner David Tutera who rescues weddings headed for disaster and turns them into spectacular affairs.
WE tv is a popular content destination for progressive women looking to satisfy their curiosity with fascinating original stories that entertain, inform and give women something to talk about. It’s available on cable, satellite, and online (www.wetv.com) and much of the programming is available in HD.
Ellen Windemuth, Managing Director, Off the Fence says: "WE tv has an excellent reputation for their original entertainment programming. We look forward to furthering their success and building their brand value in the international market. This deal allows us to broaden our catalogue and present a compelling slate which now offers not only top-quality factual programming but also well-produced lifestyle and entertainment."
Theresa Patiri, vice president of production management and operations for WE tv adds "The network is continually looking to grow its brand internationally and we believe this new agreement with Off the Fence will directly support that effort. We anticipate this programming will be as appealing to a large demographic of women outside of the U.S. as each of our original series offer fascinating original stories that entertain, inform and give women something to talk about."
Full details of WE programmes distributed by OFT can be found at www.offthefence.com/WEtv.
About WE tv
WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in nearly 72 million homes, WE tv’s programming gives viewers compelling perspectives on women’s lives that range from provocative to extraordinary, including signature series like "Platinum Weddings" and critically-acclaimed series such as "The Locator." WE tv’s public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women’s strength, confidence and diversity. The initiative’s current focus is its WE Vote ’08 campaign. WE tv is available in HD and WE tv On Demand is available in 20 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel, Lifeskool, sportskool, and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York’s Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.
Off the Fence
Established in 1994, Off the Fence is an independent production and distribution company specialising in non-fiction programming for the international marketplace. Off the Fence has won 70 awards including two Emmy nominations in April 2008.
Off the Fence creates and markets programming with a focus on high quality, integrity and innovation. The OTF catalogue contains over 1200 hours of natural history, science, health, adventure, history and social documentaries.
The company also develops, finances, produces and co-produces international non-fiction programmes, resulting in over 200 hours of produced and co-produced programmes in the past four years. As well as developing films in house, OTF works hands-on with established production companies and talented newcomers to create internationally marketable specials and series. Off the Fence also has a branded slot on Nickelodeon which has proved highly successful.
March 2005 saw the launch of OTF’s UK production outfit based in Bristol, home to many of the world’s best production talent. Production offices were also recently opened in Cape Town and Singapore, as an increasing part of the company’s co-production output is created by production companies and independent filmmakers in these regions.
The company co-produces with broadcasters such as Animal Planet, National Geographic, BBC, Discovery, Voom, NHK, France 5, France 3, Arte, Canal Plus, BR, ZDF, NDR and MDA.