Rainbow Advertising Sales Corporation (RASCO) Promotes Mark Berlinsky to Director of Integrated Sales

(Jericho, NY) – August 14, 2001 – Rainbow Advertising Sales Corporation (RASCO), the advertising subsidiary of Rainbow Media Holdings, Inc. and the cable industry's largest and most diverse advertising representation firm, announced today the promotion of Mark Berlinsky to director of integrated sales. Mr. Berlinsky will report directly to executive vice president of operations J. Brian Gault.

Mr. Berlinsky will be responsible for creating, selling and executing cross-platform advertising and marketing packages with advertisers across all national and regional Cablevision entities, such as American Movie Classics, Bravo, The Wiz, Clearview Cinemas, Madison Square Garden, Radio City Music Hall, and News 12.

"Integrated advertising solutions are an area of tremendous opportunity and growth for Cablevision and Rainbow," said Mr. Gault. "Very few companies can offer advertisers access to consumers across such a diverse group of assets within one company. Mark has been instrumental in the development of integrated advertising packages and has significant experience that will help us further unlock the value within our company for our advertisers."

Mr. Berlinsky brings more than ten years of experience in integrated advertising sponsorships and has coordinated national and regional marketing packages with New York's most prominent sports teams including the Mets, Yankees, Knicks, Rangers, and Islanders, Jets and Devils.

Mr. Berlinsky joined Cablevision in 1986, as an associate producer for SportsChannel. He was promoted to sales manager at SportsChannel in 1994. Most recently, he served as an advertising sales manager for MetroChannels.
Prior to Cablevision, Mr. Berlinsky was an assistant director of sports sales at WFAN Sports Radio and began his career with CBS Spot Sales as a sales associate.

He graduated in 1986 with a B.A. in Communications from Hofstra University.

About Rainbow Advertising Sales Corporation

Formed in 1984, Rainbow Advertising Sales Corporation (RASCO), the advertising division of Rainbow Media Holdings, Inc., is now the cable industry's largest and most diverse advertising representation firm. With a staff of more than 500 sales professionals in 32 offices nationwide, RASCO manages nine divisions including: Local, New York Interconnect (NYI), Regional News Rep (RNR), News 12 Sales, MetroChannels, MuchMusic, Bravo Networks, AMC Networks and Interactive Sales.

About Rainbow Media Holdings, Inc.

A subsidiary of Cablevision Systems Corporation (NYSE: CVC) and NBC, Rainbow Media Holdings, Inc. manages Bravo, The Independent Film Channel, American Movie Classics, We: Women's Entertainment, MuchMusic USA, Rainbow Sports, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in Fox Sports Net. Metro-Goldwyn-Mayer Inc. (NYSE:MGM) owns a 20 percent stake in four of Rainbow's national networks – AMC, Bravo, The Independent Film Channel and WE: Women's Entertainment.

A new series of Cablevision common stock — Rainbow Media Group tracking stock (NYSE:RMG) — began trading on the NYSE on March 30 2001. The assets that comprise Rainbow Media Group tracking stock include: American Movie Classics, Bravo, The Independent Film Channel, WE: Women's Entertainment, MuchMusic USA, Rainbow's interest in the national service FOX Sports Net, Rainbow's five regional sports channels outside of the New York market, and Rainbow Network Communications.

Press Contacts

  • Jocelyn Johnson