Rainbow’s Mag Rack Announces Long-Term Agreement With Charter Communications

Fourth-Largest Cable Operator Launches Mag Rack as Cornerstone of Free VOD Digital Package

Mag Rack Now Available to 1.6 Million Digital Customers

(New York, NY, September 3, 2002) – Mag Rack, the exclusive video-on-demand (VOD) service of Rainbow Media Holdings, Inc., has signed a multi-year distribution agreement with Charter Communications, Inc. (Nasdaq: CHTR). Charter will offer Mag Rack to its digital, VOD-enabled customers in four major markets, giving some 325,000 customers access to the only service designed for and exclusively available on VOD. The agreement is Mag Rack‘s third with a national cable operator, raising Mag Rack‘s availability to a total of 1.6 million VOD-enabled digital cable customers.

“Charter is a proven leader in advancing digital technology at the consumer level,” said Matthew Strauss, executive vice president and general manager of Mag Rack. “Our partnership will help build consumer value and appreciation for Charter’s VOD package by providing unique content and promoting the convenience, ease and appeal of the service. With this deal, Mag Rack continues to generate momentum and has rapidly become the first service that is synonymous with VOD content.”

“With its sizable collection of free VOD programming, Mag Rack further boosts the value for our Charter Digital Cable

Press Contacts

  • Sommer Hixson
    Mag Rack

  • Jessica Prah
    Sloane & Company

  • Andy Morgan
    Charter Communications