- The company grew +15% TD among its target audience of adults 18-49.
- Flagship network AMC grew +18% TD and +17% in PT compared with last year, achieving its best year since its launch in Latin America.
- EL GOURMET grew +8% TD, and an impressive +21% TD among women solidifying its position as a leader in the culinary genre in the region.
- MÁS CHIC is fastest-growing lifestyle network among target audience.
- FILM & ARTS enjoyed strong performance in key markets, including Colombia and Argentina.
- EUROPA EUROPA increased pan-regional viewership +32% PT.
Miami, Florida – January 28, 2019 – AMC Networks International – Latin America announced Kantar Ibope audience results for 2018, confirming +14% growth for its network portfolio in total day viewership and a +15% increase in its target audience of adults 18-49.
“Our strong ratings performance throughout 2018 reflects the investments we’ve made in original content and our ability to connect with audiences throughout Latin America, despite broader industry ratings trends,” remarked Ricardo Debén, Executive Vice President and General Manager at AMC Networks International Latin America. “This shared achievement with our operators and audiences inspires us to build on our offering of top-quality programming and original productions across our brands – AMC, SundanceTV, El Gourmet, Más Chic, Film & Arts and Europa Europa.”
- AMC advances throughout the region and ranks N° 1 in Brazil in total day and primetime.
At the pan-regional level, AMC had its best year since its Latin America launch four years ago, experiencing +18% year-on-year growth total day (TD) and +17% in primetime (PT) among total individuals.
The company’s flagship network performed especially well in Brazil, where it reached +123% growth TD and +131% among PT audiences. Peak audience levels included the latest season of the original series “Fear the Walking Dead,” which propelled AMC to the Top 10 among international entertainment networks in that country. It was also number one in both TD and PT, and led Pay TV growth in the market.
AMC ended 2018 with significant growth in Mexico as well, growing +16% in TD, +26% (P4+) and +31% (A18-49), with even better figures in PT: +44% (P4+) and +55% (A18-49) . The network also experienced positive year-on-year growth in markets such as Peru (+25%) and Central America (+12%). Sources: 3 4 5 6 7 8 9
In addition to its lineup of hit movies, the network’s success across its five feeds (Mexico, Colombia, Argentina, Brazil and Latam) was based on the popularity of its top 10 series (many of them original productions): “Fear the Walking Dead,” “Talking Dead: Fear Edition,” “Into the Badlands,” “The Terror,” “The Son,” “Humans,” “Ride,” “Stan Against Evil,” “Comic Book Men,” and the “AMC Visionaries” documentary series, with installments such as “Robert Kirkman’s Secret History of Comics,” “James Cameron’s Story of Science Fiction,” and “Eli Roth’s History of Horror;” as well as acquisitions such as “Animal Kingdom” (Warner) and “Gunpowder” (HBO).
- Film & Arts ends the year with extraordinary results in Colombia and continued growth in consolidated markets such as Argentina.
Film & Arts led Pay TV growth in Colombia in total day and primetime, growing +43% in TD and PT among total individuals.
While continuing to gain more loyal viewers in other countries in the region, the network maintained steady growth in consolidated markets such as Argentina, where its audience increased by +8% TD and +16% PT among total individuals. Sources 10 11 12 13
Top titles in both Spanish and Portuguese feeds included the Tony Awards Ceremony (in June), hit European series such as “Maigret,” “Luther,” “Prof T,” “Ripper Street” and “Father Brown”; the reality show “Master of Photography”; and new episodes of “El show de Graham Norton” airing one week after their British premieres.
- El Gourmet entices Latin American viewers with unique, original and relevant programming.
El Gourmet, solidifying its position as the region’s leader in the cooking, lifestyle and healthy living segment, saw significant growth in 2018, increasing its audience by +8% in TD and +9% in PT at the pan-regional level.
The figures were even higher among women 25-49: +21% TD and +22% PT, thanks especially to the network’s popularity among female viewers in Peru and Colombia.
Also in Peru, El Gourmet ranked N° 1 in primetime growth among its target audience. The network grew +73% TD and +55% PT among total individuals in the South American country, with peaks of +119% TD and +156% PT.
In Colombia, El Gourmet was among the top 10 fastest growing Pay TV networks and N° 1 in the lifestyle category. Growth was +26% TD and +41% PT among total individuals, and +76% TD and +107% PT for the network’s target audience.
Performance improved in consolidated markets, as well: +7% TD and +3% PT (total individuals) in Argentina, and +56% TD (P4+) and +90% (women 25-49) in Mexico. Sources 15 16 17 18 19 20 21
Featuring 280 hours of premieres annually and more than 90% original productions, El Gourmet’s 2018 lineup included such hits as “Los Petersen – Recetas caseras” (the winner of a prestigious Martín Fierro Award, the top honor in the Argentine television industry); “Maestros del asado,” “Maestros del taco,” “Me voy a comer el mundo,” “Viajes con sabor,” “Sucre Salé” (Season 2) and “Postres caseros.”
- Más Chic grows +25% TD among target audience and wins new fans.
Más Chic also added to the growth of AMC Networks International’s Latin America portfolio in 2018, ending the year as the fastest growing lifestyle network among its target audience.
At the pan-regional level, Más Chic grew +8% among total Individuals and +25% among its target audience (TD).
The network’s strongest markets for TD growth (or PT depending on how measured) were Argentina (+55% among total Pay TV networks and +63% among women 25-49), Chile (+30% total Pay TV networks and +51% women 25-49), Mexico (+27% total Pay TV networks and +75% women 25-49; and Peru (+10% total Pay TV networks). Sources 22 23
Notable Más Chic titles in 2018 included “Decoración Creativa,” “Look de fiesta,” “Viste tu mesa” and the broadcast of Buenos Aires Fashion Week.
- Europa Europa gains viewers for its top-quality European offering.
Continuing its growth in the film and European series segments, Europa Europa, saw TD pan-regional audience growth of +32%.
The network’s results were especially strong in Argentina, with an increase of +34% TD and +36% in PT among total individuals.
Complementing the network’s attractive offering of European films were audience hits such as the Italian series “Comisario Montalbano,” “Comisario Maltese,” “Rocco Schiavone” and “La Porta Rossa”; the French offerings “La venganza tiene ojos claros” and “Ultima oportunidad”; and Spain’s “Dalia, la modista” and “Ella es tu padre,” as well as titles such as “Riphagen,” “Anomalía,” “Call the Midwife” and “Cuentos de Hadas.”
About AMC Networks International – Latin America
AMC Networks International – Latin America is a business unit of AMC Networks International (AMCNI) which delivers entertaining and acclaimed programming to more than 130 countries and territories. AMCNI consists of global brands AMC and SundanceTV, as well as popular, locally recognized channels in various programming genres.
AMCNI – Latin America is dedicated to producing and distributing high quality TV programming throughout Spanish and Portuguese speaking Latin America, the Caribbean and other territories. The Latin American portfolio of channels includes AMC, SundanceTV, El Gourmet, Más Chic, Film & Arts and Europa Europa. For more information, visit www.amcnetworkslatam.com.